Content Specialist
2 semanas atrás
.Job Description - Content Specialist - Spain & Portugal - Fixed Term Contract (15706)DescriptionThe Marketing team are pivotal in ensuring that we present the easyJet brand to our customers in an inspiring and authentic way across Europe.
We build and protect the easyJet brand, and are transforming the way easyJet attracts and retains customers.
Use of relevant, engaging content across owned and organic channels is a critical part of our marketing plan.This position exists to support the Content Marketing Strategy Lead to maximise easyJet's reach and impact across owned and organic channels, with a core focus on social media (specifically Instagram, TikTok and Facebook).What you will be doingContent creation for easyJet's social media channels, to inspire travel and drive demand.Measure, optimise, analyse and report on social media content, aligned to broader marketing and business KPIs.Ensure content marketing plans and calendars are well documented, with clear performance forecasts.Provide creative consultancy to regional Content Marketing Specialists using agreed best practice and playbooks.Work closely with local marketing teams to understand commercial priorities, and translate them into impactful content franchises.Create and own the central documentation that provides a consolidated view of content marketing plans.Development and delivery of epic content for our social media channels – both independently and in partnership with our social media agency through effective briefing and relationship management.Ensure cybersecurity best practice maintained with account and password management for social media channels.Provide content creation support to Content Marketing Specialists in regional teams.Support ad-hoc content requests and needs for markets without dedicated Content Marketing Specialists.Requirements of the RoleWhat you will need to do this roleYou will be a subject matter expertise in social media – from planning and creation to deployment and measurement.Confident with both creativity and data analytics – our social media programme is focused on delivering against a number of core metrics, and analysing performance against them and establishing forecasts is an essential part of this role.Understanding and experience of using other owned and organic channels incl.
CRM, web and app copy is desirable along with experience of shooting/creating social-first content, and copywriting.Understanding of how organic social and other content marketing can drive specific KPIs.Ability to switch from planning to execution mode, with exceptional attention to detail and ability to analyse performance.Organised and good at working cross functionally in a matrixed business with multiple stakeholders.Team player, willing to share knowledge and discuss approaches and tactics but also able to work independently.What you'll get in return:Competitive base salary.Up to 20% bonus.BAYE, SAYE & Performance share schemes.Flexible benefits package
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Content Review Specialist
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Content Specialist
4 semanas atrás
Lisboa, Lisboa, Portugal easyJet Airline Company PLC Tempo inteiroJob Title: Content Specialist - Spain & Portugal - Fixed Term Contract (15706)Description:The Marketing team is pivotal in ensuring that we present the easyJet brand to our customers in an inspiring and authentic way across Europe. We build and protect the easyJet brand, transforming how easyJet attracts and retains customers. Relevant, engaging content...
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Content Specialist
4 semanas atrás
Lisboa, Lisboa, Portugal easyJet Airline Company PLC Tempo inteiroJob Description - Content Specialist - Spain & Portugal - Fixed Term Contract (15706)DescriptionThe Marketing team are pivotal in ensuring that we present the easyJet brand to our customers in an inspiring and authentic way across Europe. We build and protect the easyJet brand, and are transforming the way easyJet attracts and retains customers. Use of...
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Content Review Specialist
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