Product Manager

4 semanas atrás


Porto, Portugal Unilabs Tempo inteiro

Unilabs is on the lookout for an exceptional Product Manager with a specialization in IVD to join our vibrant Global Commercial team.ResponsibilitiesUnderstand market needs based on global strategy / FFU / research.Gather countries inputs on product priorities (FFU).Lead global product market research.Create global campaigns & value propositions.Define global disease journey's priorities for B2B.Define global toolkit deliverables for B2B and B2C/DTC.Create toolkit assets and content.Define the global value proposition of IVD for B2B.Define global ignite portfolio for DTC & B2B.Define product innovation masterplan.Lead the business case for new product innovation.Deploy/train local teams on new global campaigns, value propositions, and product launches.Track results on campaigns & product launches.Stay updated on offerings from competitors across markets.RequirementsPartner with local markets (interpersonal skills).Market research (agency support covers gap).Understand product/diseases (technical knowledge).Define key deliverables for B2B (experience in B2B).Content creation as medically compliant as possible (technical knowledge).Deep understanding of Doctor's needs (IVD experience, sales experience).Built a business plan with a multifunctional team (analytical, writing, interpersonal, planning & organization skills).Deployment or training local teams (technical knowledge, presentation skills).Technical content to be shared with local teams (technical knowledge).Analyse results & gain valuable insights (analytical skills).Understand IVD product details & differences (technical knowledge).Background in biology/biochemistry - someone that understands our products (not medical as we do not want to create a parallel medical team).Experience in B2B and/or sales relationship with practitioners.Experience in building content.Experience in deployments or team training.Experience in IVD is essential.High level of English.
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