Marketing Automation Senior Executive

Há 1 mês


Lisboa, Portugal Pestana Management – Serviços De Gestão S.A Tempo inteiro

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Cidade: Lisboa
A área de CRM e Fidelização desempenha um papel essencial na definição da estratégia da jornada do cliente do Pestana Hotel Group. Nesta área, terá a oportunidade de integrar uma equipa de marketing automation da maior e mais internacional cadeia hoteleira portuguesa.
Como Marketing Automation Executive, irás identificar e mensurar oportunidades de melhoria de conversão ou satisfação ao longo da jornada do cliente, através de análise de dados, dados de mercado e da concorrência; atingir proficiência em sistemas de CRM e reporting; trabalhar em equipa e aprender a comunicar com eficácia com pessoas de diferentes áreas e países.
Interpretar dados, analisar resultados e fornecer relatórios para fazer recomendações de negócios (por exemplo, custo-benefício, previsão, análise de impacto) Trabalhar proactivamente em conjunto com outras equipas para construir a jornada do cliente com base em insights quantitativos Identificar, analisar e interpretar tendências ou padrões em conjuntos de dados Fazer benchmark da concorrência e manter-se atualizado sobre as últimas inovações, tendências e desenvolvimentos na área de marketing automation Mestrado nas áreas de Gestão, Economia, Finanças, Engenharia ou similares; Sentido crítico e abordagem estruturada a problemas, orientada à sua resolução; Capacidade de análise quantitativa; Facilidade de comunicação e influência; Confortável com tarefas que exijam proatividade e autonomia; Gosto pelo trabalho em equipa; Fluência em inglês; Familiaridade com Excel e Powerpoint. É valorizada experiencia em auditoria/consultoria (Big Four) Salário compatível com a função;Subsídio de alimentação;Seguro de SaúdeModelo de trabalho híbridoLocalização: Alcântara, Lisboa#J-18808-Ljbffr


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