Marketing Director

Há 3 dias

Lisboa, Portugal Michael Page Portugal Tempo inteiro

Our client is a leading company in its sector. As Marketing Director your role involves spearheading the digital transformation of our client's brand. You will be responsible for implementing, managing, and optimizing the e-commerce platform to foster business growth. This position demands a unique combination of strategic marketing skills, technical proficiency in e-commerce platforms, and leadership capabilities to enhance online operations and deliver an exceptional shopping experience. Principais responsabilidades Reporting to the Board, this Marketing Director will have the following main responsibilities: Develop a strategic marketing plan utilizing the platform's capabilities to enhance online presence, drive traffic, and increase sales; Oversee the marketing team (intern and extern) to execute digital campaigns optimized for the e-commerce ecosystem; Use analytics and reporting tools to monitor performance, understand customer behaviors, and make data-driven decisions for continuous improvement; Lead the implementation of the e-commerce platform, ensuring a smooth migration/integration process with existing systems and collaborate with product, sales, and IT teams to ensure the platform supports a strong brand strategy and offers an exceptional user experience; Stay informed on the latest e-commerce trends and platform features, applying insights to keep our brand competitive; Manage digital marketing channels (SEO/SEM, email marketing, social media, etc.) to ensure a unified approach to customer acquisition and retention; Negotiate and manage relationships with external partners, agencies, and vendors to support marketing objectives and platform enhancements; Budget management for marketing initiatives, with a focus on optimizing spend and demonstrating ROI. Perfil desejado Bachelor's degree in Marketing, Business, or a related field; Digital marketing experience with knowledge in e-commerce and platform management; Demonstrated success in implementing and optimizing e-commerce platforms for business growth (a plus); Strong technical skills with a deep understanding of platform architecture, integration capabilities, and analytics (a plus); Expertise in digital marketing strategies, SEO/SEM, e-commerce analytics and shopify (a plus); Exceptional leadership, communication, and project management skills; Innovative thinker with a results-oriented approach to marketing strategies; Ability to work effectively in a dynamic, fast-paced environment; Proficiency in English is mandatory. Benefícios adicionais Great opportunity for you #LI-DNP Marketing

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