Lead Insight Analyst

2 semanas atrás

Porto, Portugal Vml Tempo inteiro

Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Lead Insight Analyst required to join our rapidly expanding Data Analytics team on a permanent basis.

The opportunity:

As a Lead Insight Analyst, you will have the opportunity to work on some of our largest projects and key accounts. Reporting to the Head of Data Analytics, you will be responsible for analysing digital behaviour in order to provide key, actionable insight and critical recommendations to our clients. This is more than just an insight role; it's an opportunity to help shape the digital strategies of some of the world's leading brands and retailers You will be tool agnostic and use tools like Google Analytics and Adobe Analytics for tracking data, GTM, Adobe Launch or Tealium for implementing tags, and a mixture of data visualization tools as well as Excel and PowerPoint for visualisation. Additionally, you will be managing a small team of Analysts and providing oversight to ensure that they deliver quality analysis outputs.

What you'll be doing:

Shaping, selling, and delivering large analytics programs of work.

Creating measurement plans that identify the customer behaviour to be tracked.

Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels.

Using measurement tools to analyse digital user behaviours in detail, across a wide range of digital properties (websites, mobile applications, in-store devices).

Creating detailed insight reports that cover key findings and recommendations.

Presenting your findings to a senior-level client audience and helping them understand what it means for their business.

Working with our internal UX and design teams to inform the creation of new websites and apps.

Answering client queries and running training sessions with them.

Having line management duties for a small team of analysts, including developing their skillset and driving the quality of their work.

What we want from you:

Extensive experience working as a Lead Analyst providing insight, ideally in an ecommerce setting (client or agency).

Must have advanced practical knowledge of Analytics tools (Google Analytics, Adobe Analytics, Content Square).

Numerically adept in using Excel (or similar) to analyse data.

Previous experience supporting junior team members.

Highly proficient in Microsoft Word and PowerPoint.

Extensive experience working with senior client stakeholders.

Effective time management and multitasking abilities.

A proven track record of delivering large insight projects for leading B2C organisations.

What we can offer you: Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are. We offer a great benefits package including hybrid working, social events, training opportunities, medical and dental insurance, life assurance, meal cards, and much more.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solutions culture to life through the actions we all take every day.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.

VML is a WPP Agency.

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