Mediabuying Lead

For which tasks (responsibilities)? Strategic Planning & Execution: Develop and execute 360-degree media plans that align with business goals and maximize ROI.

Media Buying & Campaign Management: Oversee media buying across multiple platforms and manage vendor relationships to optimize campaign execution.

Audience Insights & Data Analysis: Analyze audience data and campaign performance metrics to inform and optimize targeting strategies.

Budget Management: Manage and optimize campaign budgets to ensure efficient allocation and financial accountability.

Document Templates & Best Practices: Create and maintain media plan templates and documentation aligned with industry standards.

Cross-Functional Collaboration: Collaborate with internal and external teams to ensure campaign alignment and integration.

Market & Seasonal Expertise: Leverage deep knowledge of the U.S. market, seasonal trends, and Amazon's platform for campaign success.

What kind of professional are we looking for? Experience: Minimum 5 years in digital marketing, with agency and e-commerce experience.

International Experience: Prefer experience in U.S.-based foreign agencies and companies.

Technical Skills: Proficient in media planning tools, audience data platforms, and Amazon's advertising system.

Analytical Skills: Strong ability to generate actionable insights from performance marketing metrics.

Communication Skills: Excellent communication skills for presenting complex information clearly.

Networking: Established industry connections to access exclusive data and systems.

Project Management: Ability to manage multiple campaigns and ensure timely, budget-compliant delivery.

Preferred Qualifications:
Education: Degree in Marketing, Business, or related field.

Certifications: Relevant digital marketing certifications (e.g., Google Ads, Facebook Blueprint, Amazon Advertising).

Multichannel Experience: Proven experience with integrated PR, BTL, and digital campaigns.

Adaptability: Ability to thrive in fast-paced, global environments.

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