Activation Manager
1 semana atrás
.Join Impress – Europe's Leading Health-Tech Innovator
We are the largest chain of orthodontic clinics with fully digital processes in Europe.
We have revolutionised the invisible orthodontic sector with the best team of professionals specialised in making people smile and using the latest technology for the diagnosis, treatment, and follow-up of all cases.
Activation Manager - Portuguese Market (Based in Porto or Lisbon and willing to travel) What You'll Do Content Creation & Management Develop and deliver engaging, high-quality content (social posts, stories, videos, interactive formats) for both paid and organic channels, tailored to the Portuguese market.
Collaborate on content briefs and scripting, including the localization of global assets to ensure cultural relevance and brand alignment.
Manage in-clinic content production alongside the medical team—capturing before-and-after cases, patient stories, and video/photo shoots.
Ensure proper handling of patient agreements.
Identify, curate, and amplify user-generated content to enhance brand authenticity across paid and organic touchpoints.
Execute end-to-end content creation, including shooting and editing videos optimized for each platform.
Build and maintain relationships with external content creators to scale production and ensure diverse creative output.
Stay ahead of cultural and digital trends to implement innovative content formats, challenges, and viral campaigns.
Social Media Strategy & Campaign Activation Collaborate with the global social media manager to develop and localize a social media calendar aligned with Portuguese market goals.
Partner with the creative team to ensure visually compelling and on-brand content across all social platforms.
Leverage data-driven insights to refine social media strategies, optimizing content for performance and engagement.
Work closely with the Portuguese Marketing Manager and cross-functional teams to ensure social activations align with broader business objectives.
Research and identify key influencers and digital personalities across social platforms like Instagram & Tik Tok.
Collaborate with influencers to create authentic content that resonates with their audience and aligns with the brand's messaging.
Build outstanding working relationships with our current ambassador portfolio and new onboarding.
Become a day to day contact ensuring that every Influencer has an amazing experience; Analyse and track our ambassador partnerships, including ensuring KPIs are being achieved and requirements are met; Community Management Oversee daily engagement across social platforms, delivering timely, brand-aligned responses that foster community growth.
Monitor and analyze community engagement metrics to identify opportunities for optimization and improved communication
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