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Senior Social Content Manager

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Braga, Portugal Sonae Sierra Tempo inteiro

.Sonae Sierra is an international real estate company dedicated to delivering solutions to meet our client's ambitions. We develop, manage and invest in sustainable retail assets and provide services for clients in geographies as diverse as Europe, South America, North Africa and Asia, while creating shared value for our business and society.We work with enthusiasm, perseverance and boldness in an ever-changing environment. In our learning culture you will find multiple opportunities to develop yourself. Join us in shaping the future of real estate. We are currently looking for a new member for the Digital Mall Marketing team to join us in the position of Senior Social Content Manager. Working Place: Sonae Sierra's Central Offices in Porto or Lisbon Requirements: Bachelor's/master's degree in marketing, management, communications, or a related field. Proven experience (5+ years) in social media management, preferably in a physical retail environment. Experience in creating or managing digital communities and content is valued. Strong creative and strategic thinking skills with a passion for storytelling and brand building. Proficiency in social media management tools and analytics platforms. Excellent written and verbal communication skills (in Portuguese and English) with a keen eye for detail. Ability to thrive in a fast-paced, deadline-driven environment while managing multiple projects simultaneously. Strong collaborative and interpersonal skills with the ability to work effectively in a team setting. Responsibilities: Develop and implement comprehensive social media content strategies aligned with the digital mall value proposition objectives. Manage and implement compelling, high-quality content including images, videos, and written copy across all digital channels to ensure consistent and timely delivery (including all social media content implementations, and websites/apps content updates) Manage relationship and daily work with editorial and content production partners, guaranteeing alignment between strategy, goals and results. Analyze performance metrics and KPIs to track the effectiveness of social media campaigns and optimize content strategies for maximum impact. Collaborate with internal teams, including marketing and client services, to ensure a successful development and delivery of the digital mall value proposition. Monitor social media trends, industry developments, and competitor activities to identify opportunities for innovation and optimization. Stay up-to-date with best practices, emerging technologies, and industry standards in social media marketing. At Sonae Sierra, we are committed to creating a workplace that is diverse, equitable, and inclusive. We believe that every individual deserves to be treated with respect, regardless of their race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or any other characteristic protected by law