Digital Performance

5 meses atrás

Lisboa, Portugal dentsu Tempo inteiro

Company Description

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. In the media space this is delivered through three global leadership brands - Carat, dentsu X and iProspect.

As part of the role, you will need to have ability to determine where, when and how often advertising should run, in order to maximize performance and ROI. Determining the best combination of media, using tools & data to effectively reach the target audience(s) and achieve the clients’ objectives.

**Job Description**:
The purpose of this role is to develop best in class strategies and management across the Digital Performance & Awareness disciplines on assigned clients, manage and develop the team and serve as a point of contact with clients for Digital. Typically works on multiple, large or complex clients and develops overall strategy and goals for the team:

- Owns the team development process to train and develop team abilities;
- Proactively looks for ways to improve current processes or introduce new approaches that will contribute to the clients’ success;
- Client Management: Cultivates senior-level client relationships to achieve highest level of client satisfaction/retention. Managing the relationship with different teams and clients (national and international) and defining priorities;
- Team Management: Ensures knowledge-sharing across teams and engages in cross-channel strategic planning;
- Guarantees standardize work output across the Digital Performance/ Awareness disciplines, securing a correct process for validation of tracking needs and setup of campaign and domain parameterization; design of format plan, creative guidance (value propositions and creative contexts), validation of requirements and approval of creative formats;
- Secure a correct process for the setup, implementation, and structuring of campaigns on the different platforms: Google Ads (Paid Search, PMax, GDN, Discovery, Youtube), Paid Social, Display, Affiliation, and other existing biddable platforms. Secure a correct monitoring / optimization of Digital Marketing campaigns considering the defined KPIs and management of automated rules;
- Presentations: the ability to build narratives based on hard data, oriented to problem-solving (good oral expression skills will be valued);
- Capability to ensure digital quality assurance over team’s work processes + best practices.

**Qualifications**:

- Minimum of 5 years of experience in digital marketing and solid knowledge of Analytics and attribution models, with 2-3 years leading Digital Teams.
- Understanding and focus on clients' business/communication strategy and clear understanding of setting and monitoring KPIs (Brand Awareness, Consideration and Conversion);
- Farsightedness in diagnosing the multi-sector market and ability to identify opportunities and barriers to accelerate clients' business growth in the short, medium, and long term (all-funnel perspective);
- Critical sense, discipline, organization skills and ability to meet deadlines, proactivity, and team spirit;
- Proven experience in using tools related to Digital Marketing activity (e.g. Meta Business Manager, Google Ads, SA360, Google Campaign Manager, Sizmek, Weborama, Google Tag Manager, **Google Looker Studio**, Datorama, PowerBI, Microsoft Office Excel, Microsoft PowerPoint, etc.);
- Degree in Management and/or Marketing preferred.

**We do not sponsor work visa.**

For those who don’t have **Portuguese documents** (NIF and NISS), we suggest you to search for more information at local country Social Security entities, as well as on SEF (Serviços Estrangeiros e Fronteiras), for possible roles in Merkle Portugal.

Additional Information
**Benefits and perks**:

- Health insurance;
- Mental health support;
- 22 vacation days + 3 wellness days per year;
- Among other benefits.

**Inclusion & Diversity**
- We value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community’s race and gender equality campaigns. We are happy to discuss all flexible and agile approaches to working for all our roles - we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly._

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