Pay-per-click (PPC) Manager
6 meses atrás
**The Company and Role**:
We're a remote team based across the world. It is a dynamic time in the company's history, as we are growing at a fast rate and this is your chance to join a team of intelligent, high achieving, and ambitious people.
**Summary**:
We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns across Google and/or Microsoft and monitor paid search budgets, as well as campaign performance and KPIs.
In this role, you should be well-versed in the principles of search engine marketing (SEM), you should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
**Key Responsibilities**:
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Form a deep understanding of the business, it's products and create ad strategies to maximise profitable growth
- Implement a data driven, process led approach to campaign management
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Work with team members to optimize the whole conversion journey including landing page CRO.
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
**Requirements**:
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Familiarity with multiple platforms (e.g. Google Ads, Microsoft Ads, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong maths skills
As winners of Stevie Awards including Entrepreneur of the Year, Health and Pharmaceuticals Service, Woman of the Year, and The Lifetime Achievement Award, this is your opportunity to work for a global training and development company that touches the lives of millions of people each year, inspiring them to live their best life possible.
**Background on Marisa Peer**
Marisa Peer is an internationally award-winning, qualified hypnotherapist with advanced certificates in hypnotherapy from the Hypnotism Training Institute of Los Angeles. Marisa has completed additional studies in hypno-healing, advanced hypnotherapy, medical hypnotherapy, and Gestalt analysis.
The result of over 30 years of careful and rigorous study, Marisa's unique Rapid Transformational Therapy® (RTT®) has helped tens of thousands of people worldwide to overcome their own personal challenges and lead happier, more fulfilling lives.
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