Programmatic Specialist

4 semanas atrás

Lisboa, Portugal Dentsu Aegis Network Tempo inteiro

Job Title:
Programmatic Specialist

**Job Description**:
**Requisitos**:
Mínimo de 2 anos com experiência em implementação, monitorização, optimização e reporting de campanhas de Programmatic Advertising (preferencial) ou em campanhas de Performance Marketing.

Disciplina, capacidade de organização e cumprimento de timings, proatividade e espírito de equipa.

Entendimento e foco na estratégia de negócio/comunicação dos clientes e compreensão clara da definição e controlo de KPIs.

Sólidos conhecimentos e experiência comprovada na utilização de ferramentas relacionadas com a actividade de Programmatic Advertsing ou Performance Marketing (ex: DSPs, Google Campaign Manager, Sizmek, Weborama, AdForm, Google Adwords, Microsoft Office Excel, Google Tag Manager, Google Data Studio, Datorama, PowerBI, etc)

Job Function:

- Definição da estratégia de Programmatic: identificação de objetivos, definição de KPIs, levantamento e quantificação de segmentos de audiência e concepção do approach estratégico;
- Client Management: gestão da relação com as diferentes equipas e clientes (nacionais e internacionais);
- Validação de necessidades de tracking e setup da parametrização de campanhas e domínios;
- Concepção de plano de formatos, validação de requisitos e aprovação;
- Implementação de campanhas Programmatic e estruturação nas diferentes plataformas;
- Monitorização/Optimização das campanhas de Programmatic tendo em conta os KPIs definidos e gestão de automated rules;
- Reporting periódico dos resultados gerados pelas campanhas de Programmatic com análise quantitativa e qualitativa da performance registada;
- Responsável por projectos desafiantes de diferentes marcas globais, com objectivos e necessidades de comunicação específicas;
- Oportunidade de trabalhar numa equipa multifacetada com experiência comprovada nos diferentes ramos do marketing digital.

**Location**:
Lisbon

Brand:
Iprospect

Time Type:
Full time

Contract Type:
Permanent

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