Product Marketeer
7 meses atrás
**Description**:
In today's climate of high staff turnover, climbing costs, more regulation, and outdated systems, food manufacturers need BRAINR, the next-generation cloud MES leveraging AI to deliver real-time and holistic management of all factory operations and people, boosting efficiency and productivity.
BRAINR is now on the lookout for a skilled Product Marketeer to join our dynamic team. As a pivotal contributor to our success, you will play a crucial role in shaping the market presence of our MES solution. Your role will include developing and executing product marketing strategies, contacting target audiences and promoting the successful integration of our MES solution into the food industry landscape.
**Responsibilities**:
- Formulate and implement comprehensive product marketing strategies for BRAINR, ensuring they are in line with business objectives and cater to our target customers.
- Collaborate closely with cross-functional teams, including product and sales to gather essential insights and information about BRAINR.
- Determine the pricing strategy and the sales approach for BRAINR.
- Create presentations and other materials for the sales team to have the right tools for improved selling
- Transform the technical features of BRAINR into clear, compelling, and customer-oriented value propositions, messages, and marketing materials.
- Plan and execute product launch strategies and new features, defining launch goals, communication channels, and market entry methods.
- Create and oversee the development of marketing materials, including product guides, sales presentations, website content, and other resources to help drive sales
- Evaluate market feedback, customer insights, and performance metrics to refine marketing strategies and improve the positioning of BRAINR.
- Foster a deep understanding of the MES industry landscape, competitor products, and emerging trends to guide marketing strategies.
- Become an expertise in BRAINR, providing requisite training, product knowledge, and tools to empower sales teams and drive sales success.
**Requirements**:
- Demonstrated experience in product marketing, ideally within a technology or software company.
- A passion for championing innovative solutions and driving market success.
- Exceptional communication and presentation skills in English and Portuguese; Spanish proficiency is a plus.
- Able to craft compelling copy and storytelling to explain software’s features and benefits
- Demonstrated experience in creating and implementing digital marketing strategies
- Proven ability to create connections and trust with customers and partners.
- Educational background in Marketing, Business, Communication, or a related field.
**Why BRAINR?**
In addition to our exceptional people, culture, and mission, BrainR offers a range of supplementary benefits that make it an exceptional workplace.
Join us and enjoy:
- Enjoy an extra 2 days of paid time off
- Choose your preferred Operating System (Mac or Windows).
- Savings with corporate discounts through partnerships and special offers.
- Learning and Development Program.
- Engage in two or more team-building activities per year.
- Begin work at hours that align with your schedule, thanks to flexible work hours.
- ️ Access to an on-site gym facility
- Free lunch in our office restaurant every day