Marketing Specialist

2 semanas atrás

Lisboa, Portugal LRQA group Tempo inteiro

Job ID:40321
Location:Portugal : Lisbon
Position Category:Marketing
Position Type:Employee Regular

**Who are LRQA?**

LRQA stands for dedication to clients, market firsts, and deep expertise in risk management. We’ve grown to become a leading global assurance provider, bringing together outstanding expertise in certification, customised assurance, cybersecurity, inspection and training.

While we’re proud of our heritage, it’s who we are today that really matters, because that’s what shapes who we and our clients can become tomorrow. By staying true to our shared values and combining decades of collective experience, we support our clients in building a safer and more sustainable future.

LRQA currently operates across 50 countries, has more than 2,500 colleagues, generates £315m in revenue, and supports more than 60,000 clients across a diverse range of sectors and markets.

**Role Purpose**:
The Marketing Executive is a marketing specialist/coordinator who will be responsible for:

- Coordination and Execution of the growth-driving marketing plans and campaigns, including digital and traditional marketing channels, for LRQA in the Area, under direction of the Area Marketing Manager and in line with Global Strategy and Global Marketing and Campaign Plans.
- Continual improvement of traditional offline and online digital marketing campaigns so that we can demonstrate that the right marketing messages/campaigns are reaching the right customers at the right time, resulting in lead generation, cross and upsell opportunities, and increased brand awareness, consideration, advocacy and loyalty.

**Key Responsibilities**:

- In line with the global strategy and global marketing plans, coordinate and execute local marketing plans and targeted campaigns to increase LRQA brand awareness and generate leads within targeted product and service categories for growth to budget
- Ensure marketing channels within campaigns utilise centrally developed and/or approved marketing content in line with LRQA Brand & Communications team and Area Marketing Manager guidance, appropriate client value propositions and client/prospect segmentation practices to maximise campaign engagement, effectiveness, brand awareness and lead generation.
- Use Salesforce, Pardot, Google Analytics and other tools in line with training, best practice and Global direction to support the ability to provide monthly reports on marketing plans and campaign effectiveness, market positioning, product mix and client feedback of the local area to improve market brand and positioning
- Support marketing plan outcomes by working effectively with other marketing, sales and training team members, bought in services/agencies and other internal and external interfaces to ensure timely and financially effective campaign delivery.
- As a member of the area marketing team, provide information, recommendations and innovative ideas for new marketing channels, tactics, and tools, ensuring they are relevant, complete, efficient and workable.
- Follow frameworks and guidance to help evaluate marketing initiatives, ROI and effectiveness.
- Working across teams ensure collaboration and contribution to the marketing, sales and operational function to support growth of the business in line with globally agreed strategic focus areas.
- Monitor and provide benchmarking and market feedback on competitor activities and performance
- Degree level education in a marketing discipline with at least 3 years of B2B traditional and digital marketing and campaign coordination and execution experience or equivalent years’ experience in a similar B2B marketing role.
- Experience working within the Certification, Testing Inspection and Compliance (TIC) and/or Professional Assurance Services sector is a plus, but not a requirement.
- Strong communication skills, with an ability to present material in a way which is appropriate to the level of knowledge of the audience. Ability to read, write, speak and communicate in English and local language.
- Experience of marketing (and sales) ideally in a B to B and/or professional services environment.
- Experience in providing traditional and digital marketing campaign and channel execution and support to support business operations
- Adaptable and well organised with a practical minded approach and the ability to work on multiple tasks and to tight deadlines
- Knowledge of applicable IT and digital technologies. Knowledge of Salesforce, Pardot, Google Analytics, Hootsuite, SEMRush and/or similar marketing and sales systems required.
- A proactive approach to problem solving, seeking management input, advice and direction when needed, with good communication skills
- Ability to plans and prioritises workload to deliver results effectively and efficiently.
- Ability to work independently and as part of a regional and global team.
- Result oriented, proactive, flexible and enthusiastic team player.
- Self-motivated, passionate and an optimist

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