Digital Marketing Specialist

3 semanas atrás


Lisboa, Portugal Foundever Tempo inteiro

**Come and work with us.**:
We are looking for a talented and accomplished** Digital Marketing Specialist**. As a Digital Marketing Specialist your role will be to design digital recruitment strategies, based on the hiring needs and business insights. You will work closely with the marketing and the talent acquisition teams to define the ideal sourcing mix and investment strategy. You will run those awareness and conversion campaigns mainly on Meta and Google. This position requires a data-driven mindset, and appetite for learning, in order to deliver leads in a cost-efficient way. As part of our Marketing team, you will also collaborate with experts in digital marketing, social media, content creation and design to help you achieve your goals.

As a **Digital Marketing Specialist**, your daily responsibilities will include:

- Design digital recruitment strategies for Portugal & Greece
- Collaborate with Marketing and Talent Acquisition teams to collect business insights and hiring needs
- Define ideal sourcing mix, investment strategy, roll-out schedule and build forecasts based on business targets and historical data
- Initiate actions for competitive research, platform determination and audience identification
- Execute digital awareness and lead generation campaigns on Meta, Google, TikTok, Spotify, Reddit and other digital platforms
- Run keywords analysis and make new keywords recommendations
- Monitor campaigns’ performance to optimize spend and results
- Proactively engage with your stakeholders to adjust campaigns’ delivery and improve results if deviate from initial forecasts
- Coordinate digital content creation (organic and paid) with content department to meet global communication strategy goals and the specifics of your regional audience
- Scale best practices across campaigns (targeting, audience set-up, automations, etc.)
- Keep up with all digital marketing trends to A/B test in the region
- Build and present weekly/monthly reports that communicate results, insights and overall performance - including business recommendations

**To succeed in the role, you will need to have**:

- Strong track record work in digital marketing and lead generation campaigns
- Advanced experience in setting up and optimizing paid social campaigns on all major platforms
- Advanced knowledge of retargeting, pixel implementation, custom audience creation, standard and custom events
- Owns certifications issued by Google and/or Meta
- Considerable work knowledge of multiple self-service ad platforms: Meta, Google, TikTok, Spotify and Reddit.
- Experience with A/B tests and multivariate experiments.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Facebook Analytics)
- Experience digital recruitment is a plus (not mandatory)
- Proactivity, problem-solving and creative skills to get the most out of your campaigns
- Strong analytical skills and data-driven mindset
- Attention to detail, with the ability to meet target and deadlines
- Strong communication skills
- Effective interpersonal skills, handling conversations with managers, directors and executives
- Ethical practice and confidentiality
- Excellent consulting, writing, editing and communication skills
- Excellent written and oral skills in English
- Outstanding project management and organizational skills
- Eager to learn, reinforce existing skills and develop new ones
- Team player
- Proficiency in MS Office Suite.
- Knowledge of online marketing and good understanding of major marketing channels
- Stay up-to-date with digital marketing trends and developments
- Ability to multitask and perform under tight deadlines
- Ability to work independently with little supervision

**Education and experience.**
- Bachelor's degree in marketing, business administration or related majors.

**Benefits.**:

- Competitive wages
- Paid professional training
- Employee discounts
- Private healthcare & dental insurance (after six months of employment)
- Growth opportunities through various development programs
- Fun and engaging company-wide initiatives, including our EverBetter wellness program
- Job stability
- Life-long skills and experience
- Excellent work culture

**Go further with Foundever**:
We believe in memorable associate experiences. Here, you can improve your quality of life and grow your career.

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