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Trade Marketing Specialist Portugal
6 meses atrás
Multinational pharma company, is looking for a Trade Marketing Specialist for Portugal.
Job Role:
To support the commercial & category strategy and hence delivery of trade objectives for a selection of channels/ categories. Develop and execute the Trade Marketing Plan/Initiatives in line with sales and marketing objectives and manage the trade Marketing budget to assign brands and channels. Continuous improvement as commercial & category strategy expert. Works with close collaboration with sales and marketing teams.
Key Responsabilities:
- Monitors Sales Brands / Channels Daily performance & KPIs
- Able to develop / update critical power BI reports - useful reports automated, and key insights & action points shared with teams.
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
- Leading and implementing channel specific marketing strategies and plans for assigned retailers
- Leading activation & innovative programs with partners to improve brand visibility
- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
- Supports the definition of where to play and what it takes to win for the categories and brands within remit.
- Supports the design of toolkit that enables the commercial team (CS&I and KAM) to deliver the commercial strategy & tactics.
- Develop external relationships with commercial and category contacts in line with corporate account contact plans, including presenting/ selling category strategy & insights directly to account contacts with the support of the account management team.
- Tracking of Sales fundamentals (share of shelf & SKU, display) for relevant categories, and development of plans to improve.
- Analyse in store activity to understand ROI in order to improve future activity.
- Provides input for relevant existing brands and NPD in the stage gate and budgeting process, providing customer, category and shopper input into brand plans.
Participates in sell-in forecasting, list price review, market share and competition analysis.
Requeriments:
Ideally a minimum of 4 years of relevant working experience in Marketing, Sales, Trade-marketing in OTC market or FMCG industry.
Knowledge & Experience:
University Degree in Business Administration/ Management/ Pharmaceuticals or Marketing. Portuguese and English proficiency written and spoken.
