Brand Manager

2 semanas atrás

Lisboa, Portugal Heineken Tempo inteiro

Go Places

Tu pensas que podes ser mais. Nós dizemos: “Tu PODES ser mais.”

**Brand Manager**:
**Your Mission**:
**Brand Manager leads one or more brands and is integrated in one of the Marketing areas (Beer, Ciders and Water) and reports to the Marketing Manager.**:
**Plan, develop and implement the brand strategy for the brands under responsibility, in accordance with the Marketing Annual Plan and the strategic objectives defined,**:
**concerning brand value, positioning management, brand activation, and media management.**:
**Coordinate cross-functional interdepartmental activities and perform effective stakelholder management, to guarantee**:
**the achievement of the business' P&L objectives and the growth and leadership of the brands in the domestic and export markets, as well as customer and consumer satisfaction.**:
**Location**: Vialonga

**Model**: Hybrid

**Your Responsibilities**:

- Define, execute, and monitor the brand or sub-brand annual plan, ensuring the elaboration and implementation of the strategy, namely defining prices, distribution channels, targets, above and below line communication plan and media plan.
- Ensures alignment with relevant stakeholders in building the plan, capturing needs and potential opportunities alignment with relevant Stakeholders
- Assess the need for consumer / marketing trends studies and requests it to CMI team, performing analysis based on results and extracting relevant outputs to inform decision making process on new initiatives.
- Monitor market trends in the categories under responsibility, as well as the needs and expectations of current and latent Clients and Consumers.
- Lead the innovation process from idea generation to implementation, coordinating a cross-functional project team.
- Ensure proper dissemination of the positioning of innovations to the Company (PR, MT, Commerce).
- Lead and manager the annual brand activation plan, managing all related projects under responsibility, namely with regards to planning, resource management, reporting and interface between various areas of the company.
- Manage external partners, namely regarding media management, influencers, digital and social media, activation agencies, creative agencies, and PR agencies (in liaison with internal PR team).
- Ensure compliance with the assigned budget for each brand, ensuring all brand activities are in line with it, and alerting Marketing manager for any possible deviation.
- Know the System Procedures (Quality, Environment, Safety and Food Safety) within the scope of the respective activity.

**We want you to bring**:

- Degree and / Or Master in Management, Economics, Marketing or Communication
- 4 to 5 years of relevant experience in Marketing, Trade Marketing
- 4-5 Years of relevant experience in leading companies, FMCG;
- Brand Development experience and Experience in new product launch
- Knowledge of Portuguese market;
- Portuguese (Fluent);
- English (minimum C1);
- Resilience;
- Ability to relate and influence;
- Project Management skills
- Strong Analytical skills and attention to detail
- Microsoft office tools
- Availability to travel national and international;

**Challenges us with**:

- Capacity of prioritization and autonomy;
- Negotiation skills;
- Excellent communication skills;
- Analytical capacity and attention to detail;
- Discipline, impact, influence, energy, ambition and proactivity.

**We are HEINEKEN because**:

- We put Safety first, We are Entrepreneurs, We Collaborate with Confidence, We Simplify and Learn to improve... every day

Na HEINEKEN, produzimos excelentes cervejas e construímos grandes marcas. Estamos comprometidos em surpreender os nossos consumidores e colaboradores em todos os momentos. Temos orgulho da nossa história e tradição na produção de cerveja. A HEINEKEN opera em mais de 70 mercados a nível global, sendo a cervejeira mais internacional do mundo.

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