Campaign Analyst

2 semanas atrás

Porto, Portugal Match Digital Tempo inteiro

**€36,500 - €46,500 + 10% bonus + benefits**:
**Porto (2 days per week in the office)**:
**Our client**:
Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue.

With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo.

Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.

**The role**:
The Campaign Analyst is responsible for the delivery of personalised real-time communications via a marketing automation tool and decisioning engine.

As a super-user of these platforms, this role will provide guidance and recommendations on how these platforms can be used to support consumer-facing digital products.

The Campaign Analyst will be responsible for the building and maintenance of real-time campaigns and the creation of campaign flows / selections / counts for marketing and acquisition campaigns.

**As a Campaign Analyst, you will**:

- Collaborate with marketing teams to understand campaign objectives, target audiences, and key messaging.
- Design and build end-to-end campaigns using a marketing automation tool, ensuring a seamless and engaging customer journey.
- Implement segmentation and targeting strategies to personalise campaigns based on audience characteristics.
- Maintain and update the campaign logic.
- Extend the MarTech solution to deliver additional notifications via the native mobile app.
- Lead the technical testing of campaign flows, performing data preparation activities and investigating & troubleshooting the results.
- Continuously optimise automation processes for efficiency and performance.
- Troubleshoot and resolve any issues related to campaign execution, tracking, and deliverability.

**To apply, you should have**:

- Experience working as a Campaign Analyst, Audience Analyst, or similar, with proven experience campaign building and executing using marketing automation tools such as Salesforce Marketing Cloud, SAS CI, Adobe Marketing Cloud, Pega.
- Experience using a relational database with a large volume of data.
- Strong stakeholder management, organisational, and problem-solving skills.
- Intermediate SQL skills (such as join and aggregate functions).
- Advanced excel skills.
- Knowledge of building real-time campaigns is desirable.

**The perks include**:

- 25 days holiday + bank holidays.
- An extra day off for moving to a new house; 2 days off for your wedding; 3 days off for charity / community days.
- Private healthcare and medical cashback plan.
- Perkbox.
- Competitive pension plan.
- Virgin gym membership.

**Match Digital** specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.

**Job Overview**:
**Offered Salary**:

- €30,000 - €40,000
€40,000 - €50,000**Career Level**:

- Midweight**Industry**:

- Retail
Technology
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