Webmaster Junior

**Descrição da entidade**:
Presente em Portugal desde 1923, a Sociedade Portuguesa do Ar Liquido é o líder nacional na produção de gás, tecnologias e serviços para a Indústria e Saúde graças a um modelo de crescimento baseado na inovação, diversidade e compromisso a longo prazo com os clientes.
A Air Liquide tem cerca de 700 empregados em Portugal, servindo os seguintes setores:
Indústria: alimentação, automóvel, energia, produção industrial, farmácia, gás natural, investigação, materiais, metalurgia, química, refinação e tecnologia
Saúde: gases medicinais, serviços relacionados, cuidados de saúde hospitalares e domiciliários

**Como poderá CONTRIBUIR e CRESCER na Air Liquide?
Webmaster Junior

Air Liquide has launched an ambitious omni-channel strategy:

- To offer our customers a superior digital experience,
- Transform, with further digitalization, our ways of prospecting and selling.

Among the new channels deployed, Digital allows us to quickly reach a large number of customers and prospects with a personalized approach.

In this context, Air Liquide is transforming its websites to better meet the needs of customers and prospects. For this purpose, it is looking for a Junior Website Project Manager to work in the digital marketing team at the facilities located in Maia.(Porto).

**MISSIONS:
**Content integration or update (editorial and visual) in the CMS (Drupal 9) - 50%.**
- Integrate graphic and ergonomic developments
- Implement the internal linking strategy
- Make proposals for structural improvements of the websites
- Ensure homogeneity of content between the different websites

**Optimized content copywriting for search engines (SEO) - 30%.**
- Copywrite and adapt SEO optimised customer-oriented content in collaboration with a network of internal and external collaborators (technical experts, sales team) and external collaborators (agency) based on the global content strategy, while respecting the tone of the company
- Create in-tool promotional content.

**Website and campaign management and optimisation - 20%.**
- Monitor content KPIs (ex: Google Analytics) and propose improvements
- Identify bugs related to CMS and site performance and make the necessary corrections
- Support campaigns production, deployment and follow-up
- Monitor and benchmark competitor sites.

**PROFILE AND SKILLS**
- Master degree: Communication / Multimedia / Digital Marketing
- Languages: English (level C1), Spanish (level B2 or higher), Fluency in French or Italian will be considered a plus
- High writing skills
- Practice in creating and editing text in web content management systems (CMS), ideally Drupal
- Familiarity with Google Analytics
- Ability to work in a coordinated way with different teams in an international context (Spain, France and Italy)
- **Transversal skills**:good capacity of oral and written expression, high degree of autonomy and responsibility, flexibility, curiosity, rigor, listening skills and teamwork.
- We will consider a plus:

- **Basic technical knowledge **of HTML and CSS and/or basic and/or Google Optimize and/or Salesforce Pardot.
- **Basic knowledge of web design tools **(Adobe Suite : Photoshop, Illustrator...).

**As nossas Diferenças fazem a nossa Performance
Na Air Liquide temos o compromisso de construir um local de trabalho diversificado e inclusivo que abrace a diversidade de nossos colaboradores, clientes, pacientes, partes interessadas da comunidade e culturas em todo o mundo.