Marketing Manager

**PURPOSE**

Develop and execute a marketing strategy in support of centre strategy and guide the development of plans and components (advertising, PR, CRM, Tourism, Research & Visual) needed to deliver footfall results and build brand awareness in line with the target customer profile.

**KEY ACCOUNTABILITIES**
- Develop the marketing strategy in conjunction with the Centre Manager and under guidance of a Head of Marketing, to deliver centre objectives and leverage cost-efficiencies in planning ensuring value is maximized.
- Communicate and interpret the results of consumer research to support the formulation
of consumer strategy.
- Develop marketing calendar (promotions, centre entertainment, event calendar) to support footfall objectives via a balanced blend of communications, tourism initiatives, visual and PR support planned in accordance with the centre marketing strategy.
- Manage the relationships of local advertising, media, press, web or promotion agencies in support of the centre strategy and a centralised plan.
- Deliver ROI analysis and provide marketing reports, as requested, to inform decision-making. Provide complete and concise briefings and evaluations as required by the Centre Manager or Head of Marketing on a timely basis to inform decision making.
- Manage, monitor and analyse centre marketing budget, including procurement processes, to ensure optimisation and cost-efficiency.
- Support and/or introduce centre level initiatives for commercialisation programmes, affinity, gift-card/voucher and other programs to enhance centre profitability.
- Respond to downward sales trends with appropriate activities or request for additional support.
- Achieve and maintain visual standards for centre in compliance with established guidelines.
- Devise and support B2B initiatives, as determined by centre team.
- Communicate updated information regarding promotions, tenants, opening hours, directions and other consumer-centric information on voice-out materials including advertisements, press releases and centre website.
- Devise and implement a local tourism strategy that compliments both regional and company tourism initiatives.

Manage the performance of direct reports, if any, developing and motivating those individuals to maximize their potential and value to the business.

**DIMENSIONS**

Role is managed by the Centre Manager but has an indirect reporting line to the Head of Marketing. Role holder may manage Marketing Executive (depending on the size of the team)

**COMPETENCIES**

1. Customer Focus

2. Results Focus

3. Communicating and Listening

4. Leadership

5. Team Work

6. Innovation

7. Handling Multiple Priorities

8. Planning and Organising

**KNOWLEDGE AND SKILLS**
- Educated to degree level (preferably business) or equivalent
- MBA qualification/IPR certificate or diploma
- Relevant marketing/PR experience
- Experiences in a customer handling environment
- Business development and finance
- IT skills: Advanced level Pack Adobe, Microsoft Word and PowerPoint, Intermediate Excel and Outlook

**Tipo de oferta**: Integral/Full-time

Horário de trabalho:

- Turno de 8 horas
- Turno rotativo