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O Trofa Saúde assume-se como um projeto global de saúde, integrando uma vasta rede de Unidades Hospitalares, cujo principal objetivo é melhorar a forma de cuidar dos nossos clientes e a satisfação das suas necessidades. É com este propósito que continuamos a crescer, pretendendo reforçar a nossa equipa com um Digital Marketing Specialist (M/F), para a Sede, em Vila Nova de Gaia.
**No seu dia-a-dia irá desempenhar funções como**:
- Desenvolvimento, implementação e acompanhamento da estratégia de paid media (Facebook ads, Instagram ads, Google ads, etc);
- Implementação de campanhas de publicidade online com foco na geração de leads;
- Acompanhamento da performance de cada canal por via das ferramentas analíticas (ex: Google analytics);
- Implementação de técnicas de tracking de conteúdos e campanhas;
- Gestão das redes sociais e crescimento da comunidade;
- Envio e análise de newsletters;
- SEM, SEO e otimização de websites;
- Gestão da reputação online (ex: Google my business).
**o que valorizamos**:
- Licenciatura em Marketing ou equivalente, preferencialmente, com formação especializada em marketing digital;
- Experiência profissional mínima de 2 anos em funções similares;
- Capacidade de análise e report;
- Conhecimento sobre ferramentas de análise de tráfego digital;
- Capacidade de organização e dinamismo;
- Carta de condução.
