Officer, Marketing and Events

Job Title Officer, Marketing & Events (EN-7) Organizational Unit Communications Reports To Chief Communications Officer Supervises This position does not supervise staff. Location Equality Now is a remote organization. This position has a strong preference for candidates based in Bulgaria or Portugal. Mission Objective To expand Equality Now's reach and strengthen relationships with priority audiences through effective marketing, events and external engagement. Working across Communications, Development and Advocacy, the role helps translate organisational priorities into compelling audience experiences and clear pathways for involvement that support advocacy, fundraising and long-term engagement. Portfolio Overview Officer, Marketing & Events sits within Equality Now's worldwide Communications Team. The portfolio covers major events and convenings, including the annual Gala; multi-channel marketing and audience acquisition; ambassador and talent stewardship; corporate, cultural and professional partnerships; and the promotion of strategic campaigns, products and knowledge. The role also maintains audience and event data, supports CRM-based follow-up and cross-team hand-offs, and uses engagement data to improve future activity. It has a particular focus on growing and diversifying Equality Now's audiences, including the new and 'unusual suspect' audiences identified in the organisational strategy. Major Duties and Responsibilities Purpose: Coordinates Connected Workflows Marketing campaigns
- Deliver marketing activity that supports the acquisition and deeper engagement of priority audiences, including Equality Now's Professionals Network, prospective funders, corporate audiences, senior decision-makers and other high-value supporters agreed with Development and Advocacy colleagues.
- Help grow Equality Now's total addressable audience by identifying practical ways to reach people beyond our existing supporter base, particularly the 'unusual suspect' audiences prioritised in the organisational strategy across paid advertising, social acquisition, email, events, partnerships, external platforms and other appropriate channels, working within agreed campaign objectives, audiences and budgets.
- Support the marketing and audience development of the Equal Justice Academy, working with relevant programme, Digital and Communications colleagues to increase awareness, participation and ongoing use.
- Work with Digital, Advocacy Communications and Production colleagues to ensure Equality Now's knowledge products are packaged, promoted and distributed to the audiences most likely to use, share or act on them.
- Help connect launches, knowledge products, events, partnerships and campaigns into coherent audience journeys rather than one-off moments, ensuring there is a clear next action for priority audiences. Audience Data and Relationship Management
- Maintain accurate and useful audience, stakeholder, ambassador and event data in Equality Now's CRM and agreed planning systems, ensuring records are current, appropriately segmented and usable across teams.
- Build a practical understanding of who is in Equality Now's audience database, how different groups are engaging, where there are gaps and which contacts may be ready for deeper Development, Advocacy, partnership or ambassador engagement.
- Work closely with Development, Advocacy and Communications colleagues to clarify relationship ownership, audience segments and appropriate outreach pathways so teams understand which contacts sit within their portfolios and where cross-team opportunities exist.
- Ensure new contacts generated through events, campaigns, partnerships and external engagement are captured promptly and routed into appropriate supporter or stakeholder journeys. Monitoring, Learning and Data Management
- Maintain agreed KPI trackers and compile regular reporting on event attendance, audience acquisition, engagement, conversion, relationship progression, campaign performance and other agreed indicators.
- Use campaign, event and CRM data to identify clear patterns, gaps and practical opportunities to improve targeting, follow-up, audience journeys and future activity.
- Gather qualitative feedback from events, partners, ambassadors and priority audiences and feed useful learning into future planning.
- Support good data-management and data-protection practice and ensure stakeholder, participant and talent information is handled appropriately. Engagement: Align Content creation
- Produce and coordinate campaign materials including invitations, landing-page copy, email communications, presentations, partner materials, promotional assets and briefing information, working with Digital and Production colleagues to maintain brand and messaging quality. Ambassadors and Talent
- Work with Advocacy, Development, Executive Office, regional teams and other colleagues to identify ambassadors and external voices aligned to Equality Now's f