Creative Strategist
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- Creative Strategy & Concepting: Develop data-backed creative strategies, hypotheses, and ad concepts tailored for paid social channels.
- Research & Positioning: Conduct deep consumer, product, and competitor research to identify untapped positioning angles, customer pain points, and hooks.
- Briefing & Scriptwriting: Write clear, production-ready creative briefs, scripts, hooks, and ad copy optimized for direct-response performance.
- Post-Production Direction: Partner closely with Video Editors to guide execution, review creative outputs, and provide precise, actionable feedback.
- Data Synthesis & Iteration: Analyze campaign performance data to identify winning concepts, dissect fatigue, and rapidly launch iteration cycles.
- Creative Testing Ownership: Track, synthesize, and communicate key learnings from creative tests to establish repeatable playbooks across our portfolio. Required Skills And Qualifications
- Proven
Experience:
4-6+ years of hands-on experience in creative strategy, paid social, or performance marketing within DTC/e-commerce.
- Ecosystem Mastery: Deep understanding of Meta, TikTok, and YouTube ad platforms, placements, and creative best practices.
- Data-to-Creative Translation: Exceptional ability to interpret performance metrics (CTR, CPA, ROAS, hold rate) and translate raw data into direct creative direction.
- Communication & Precision: Excellent written and verbal English skills with a strong command of script structure, psychological triggers, and hooks.
- High Ownership Mindset: Thrives in a fast-paced environment with high autonomy, executing rapidly without needing micro-management. Nice to Have
- Experience managing UGC-style or creator-led ad workflows.
- Specialized experience in high-risk or health/supplement verticals.
Working Hours
& Culture
- Role Timeline: Full-time role.
- Async-First: Global, remote-first team setup requiring core daily overlap with US EST business hours for team syncs and cross-functional alignment.
- Compensation: Competitive monthly retainer + performance bonus, scaled based on experience and scaling track record.
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