Performance Marketing Specialist
1 dia atrás
Performance Marketing Specialist
Apply locations Portugal - Lisbon - Office time type Full time posted on Posted 7 Days Ago job requisition id R29281
Job Description
Digital Marketing Specialist
Zendesk is seeking a Performance Marketing Specialist with a strong quantitative mindset. This role requires hands-on expertise in digital campaign execution, including paid social, content syndication, and programmatic display media. With a focus on using data to drive decisions, the ideal candidate will have a proven record in generating demand and driving measurable growth through digital channels. Strong analytical skills, attention to detail, project management, and communication are essential for success.
Responsibilities:
- Hands-on expertise in building and managing paid campaigns across paid social, content syndication, and programmatic display media channels, ensuring consistent naming conventions and accurate ad tracking across all channels and vendors.
- Act as a subject matter expert on ad delivery and tracking, responding to internal and external questions and ensuring effective campaign operations.
- Conduct thorough quality assurance (QA) checks on ads, lead generation forms, and landing pages to maintain high standards and accuracy.
- Partner with our design agency to produce best-in-class ads and landing pages that support campaign goals.
- Regularly analyze campaign performance, providing insights, recommendations, and takeaways to help drive business growth.
Requirements:
- Data-driven in digital marketing and/or performance marketing (experience in a B2B SaaS company is preferred).
- Experience in programmatic display media channels, paid campaigns across paid social, content syndication is mandatory.
- Strong analytical skills with a focus on using data and metrics to inform decision-making.
- Excellent verbal and written communication skills to convey complex ideas and translate data trends into actionable insights.
- Strong project management abilities, with the capacity to juggle multiple priorities in a dynamic environment.
- Proficiency in Excel/Google Sheets, including Pivot tables, VLOOKUP, and SUMIF.
- Bachelor's degree in marketing, business, or related field (or equivalent experience).
- Quick learner with adaptability to new tools and technologies.
- Experience in digital advertising, specifically in trafficking and tracking, is a plus.
Basic Qualifications:
- High attention to detail, with the ability to foresee and resolve issues.
- Strong quantitative skills for data-driven decision-making.
- Ability to thrive in a fast-paced, results-oriented environment.
- Ability to prioritize effectively and strictly adhere to deadlines.
Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.
About Us
Zendesk is on a mission to simplify the complexity of business and make it easy for companies and customers to create connections.
Our customer experience software unlocks the power of billions of interactions, enabling businesses to build rich, meaningful relationships with their customers.
Zendesk is an equal opportunity employer, and we're proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law.
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