Meta Media Buyer

- Performance-driven, analytical & growth-focused
- Full-time | 100% Remote (CET-aligned) KNN Digital Media is a global eCommerce company founded by former Google executives. We use performance marketing, media, and machine learning to drive measurable growth across a portfolio of in-house and affiliate brands, including our flagship brand in the health and wellness space, Vitalyra Health. We're looking for a Meta Media Buyer to join our Marketing team and drive customer acquisition, campaign profitability, and revenue growth for Vitalyra Health through Facebook advertising. This is a hands‑on role combining paid media strategy, campaign execution, performance optimization, and creative testing. You will work closely with our Performance Creative Team to develop, test, and scale high‑performing advertising campaigns. Why you'll love working with KNN Digital Media
- Join a high-performing team led by former Google leaders
- Be part of a fast-scaling global eCommerce company with clear growth opportunities
- Enjoy a high level of autonomy while collaborating with a smart, international team
- 100% remote role
- Work in a results-driven environment where your impact is visible and measurable How You'll Contribute You will take ownership of Facebook advertising campaigns, from planning and execution to optimization and performance analysis, with a strong focus on profitable customer acquisition and sustainable growth. Campaign Strategy & Media Buying
- Plan, launch, and manage Facebook advertising campaigns to acquire new customers and drive revenue growth
- Develop media buying strategies aligned with business objectives and performance targets
- Manage campaign budgets, bidding strategies, and audience targeting to maximize advertising efficiency
- Identify opportunities to scale successful campaigns while maintaining profitability Campaign Optimization & Performance Analysis
- Monitor and optimize campaign performance using key metrics such as ROAS, CPA, CTR, and CVR
- Conduct A/B testing across audiences, creatives, ad copy, and placements
- Analyze campaign data to identify trends, performance issues, and growth opportunities
- Make data-driven adjustments to improve conversion rates, acquisition costs, and overall campaign profitability Creative Strategy & Testing
- Collaborate closely with the Performance Creative Strategist to align creative testing with campaign performance objectives
- Share performance data, audience insights, and actionable feedback to support creative development
- Test different creative angles, hooks, messaging, and formats to identify winning approaches
- Analyze creative performance to identify opportunities for optimization and scaling Tracking, Attribution & Reporting
- Monitor campaign tracking and attribution accuracy, identifying discrepancies and coordinating with relevant teams to resolve issues
- Use Meta Ads Manager, Google Analytics, and attribution tools to evaluate campaign effectiveness
- Maintain consistent campaign tracking through UTM parameters and naming conventions
- Prepare performance reports highlighting key results, insights, and recommended actions Cross-Functional Collaboration
- Collaborate with the Performance Creative Team and other Marketing functions to align campaign strategies and objectives
- Work directly with management to align advertising strategies with business goals and growth priorities
- Communicate campaign results, learnings, and optimization opportunities to relevant stakeholders
- Stay up to date with Meta advertising developments, platform changes, and industry best practices KPIs
- Advertising profitability and return on ad spend (ROAS)
- Customer acquisition cost (CPA/CAC)
- Customer acquisition volume and revenue growth
- Campaign conversion rates (CVR)
- Creative testing performance and scalability
- Advertising budget efficiency Minimum Requirements

What you'll need
to succeed in this role
- 2+ years of hands‑on experience managing and optimizing Facebook advertising campaigns for eCommerce brands
- Strong knowledge of Meta Ads Manager, campaign structures, audience targeting, bidding strategies, and optimization
- Proven track record of achieving CPA and ROAS targets in performance-driven campaigns
- Strong analytical skills and ability to translate campaign data into actionable optimization decisions
- Advanced proficiency in Excel or Google Sheets for campaign analysis and reporting
- Experience with Google Analytics, UTM tracking, and marketing attribution tools
- Experience developing and executing creative testing strategies
- Ability to manage advertising budgets and scale campaigns while maintaining profitability
- High level of autonomy, ownership, and ability to work in a fast-paced environment
- Excellent written and verbal communication skills in English (C1+ or equivalent) Nice to have
- Experience managing paid advertising campaigns targeting the U.
S. DTC