Senior Campaign Manager

3 semanas atrás


Lisboa, Lisboa, Portugal WYperformance Tempo inteiro
At WYperformance, we are a team of passionate digital marketers dedicated to creating impactful and data-driven marketing strategies. Our approach centers around building long-term relationships and delivering exceptional results for our clients across various industries. Join us at our brand-new office with an amazing beach view and be part of our relaxed yet dynamic work environment.

Job Description:

As a Campaign Manager, you will play a pivotal role in shaping and executing digital strategies that drive impactful results for our clients. You will work closely with our New Business & Strategy team to develop and implement data-driven campaigns across multiple platforms, ensuring excellence in execution and measurable outcomes.

Key Responsibilities:

1. Strategic Planning & Execution: Develop comprehensive digital strategies (annual and ad-hoc) tailored to client objectives, leveraging insights and industry best practices. Collaborate with the New Business & Strategy team to ensure alignment with overall business goals.
2. Campaign Implementation & Optimization: Oversee the execution and management of digital campaigns across various platforms, continuously analyzing performance data to identify trends, solve complex challenges, and implement strategic improvements.
3. Performance Analysis & Reporting: Deliver clear and insightful performance reports to clients, both in written form and through presentations, translating data into actionable recommendations for ongoing optimization. Provide valuable insights to cross-functional teams to enhance overall project outcomes.
4. Client & Project Management: Ensure regular status updates and productive touchpoints with clients, facilitating structured discussions that drive progress. Lead monthly meetings to formally present campaign results, learnings, and next steps.
5. Innovation & Continuous Improvement: Proactively identify opportunities for innovation, staying ahead of digital marketing trends and best practices to drive superior performance for both clients and internal teams.

Requirements

- Minimum of five years of experience in the field, including campaign management across multiple platforms and tracking implementation (previous experience in an agency is a plus).
- Fluency in Portuguese and English (both written and spoken).
- Strong expertise in the Search ecosystem, whether it's Google, Bing, or Yandex, as well as various Social Media channels and affiliation/publisher networks.
- Proficiency in Google Tag Manager and Google Analytics (experience with Adobe Analytics is a plus).

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