Senior Graphic Designer

About Minga London
Minga London is a fashion brand that doesn't compromise on creativity. We got our start selling tie-dyed tees in a local market, and today, we create bold clothing for free-spirited individuals. With over 800k followers on Instagram, we've built a community that values self-expression and individuality.
At Minga, we bring love, care, and authenticity into everything we do, from our in-house designs to the manufacturing process. Our clothing is made to last—not just for a season, but for years. We ship worldwide via www.mingalondon.com, and you can also find us at ASOS, H&M, Urban Outfitters, Dolls Kill, and more.
www.mingalondon.com
www.instagram.com/mingalondon
www.tiktok.com/mingalondon
Role Overview
We are looking for a Senior Graphic Designer to lead and elevate how Minga communicates visually across all brand touchpoints. This role is about owning the
look, feel, and consistency
of our communication, from emails and social media to website visuals, flyers, packaging, and other materials.
You will be a key guardian of the brand, defining and maintaining core communication guidelines while ensuring every asset feels bold, current, and unmistakably Minga. Working closely with marketing, e-commerce, and creative teams, you will translate strategy into strong, clear, and emotionally resonant visuals.
Key Responsibilities
Own and lead visual communication across all channels: email marketing, social media, website banners, landing pages, flyers, packaging, and physical brand assets.
Define, document, and evolve Minga's core communication guidelines, ensuring consistency across tone, typography, layout, colour, and visual language.
Translate campaign concepts, drops, and brand moments into cohesive visual systems across digital and physical formats.
Design high-impact assets for CRM (emails, flows, app visuals) in close collaboration with marketing and retention teams.
Ensure all communication assets are aligned with Minga's brand voice: edgy, confident, subcultural, and never corporate.
Collaborate closely with UI/UX, content, and social teams to ensure a seamless visual experience across platforms.
Oversee and mentor junior designers, providing feedback, direction, and creative leadership.
Manage multiple projects simultaneously, ensuring high-quality output and on-time delivery.
Stay up to date with graphic design trends, digital culture, and subcultures relevant to Minga's audience.
Core Communication Guidelines
Visual hierarchy that is bold, clear, and intentional, strong headlines, confident layouts, no visual clutter.
Consistent typography system across all channels (titles, body copy, captions, CTAs), with clear usage rules.
A restrained but powerful colour palette that reinforces Minga's identity while allowing room for experimentation.
Use of imagery that feels raw, expressive, and authentic.
Layouts that prioritise clarity and impact, especially in fast-paced channels like email and social.
A clear balance between creative freedom and recognisable brand codes, ensuring instant brand recognition.
Requirements
4+ years of experience in graphic design, with a strong focus on brand communication and digital design.
Proven experience designing for multiple channels: digital, social, email, print, and packaging.
Strong portfolio demonstrating brand-led communication design and campaign thinking.
Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Strong understanding of layout, typography, colour, and visual storytelling.
Experience working closely with marketing and e-commerce teams.
Ability to think strategically while executing with precision and speed.
Deep understanding of Minga's aesthetic, audience, and subcultural references.
Personal Attributes
Strong visual taste and a clear point of view.
Detail-oriented, organised, and highly reliable.
Confident communicator, comfortable defending design decisions.
Collaborative leader with mentoring experience or ambition.
Passionate about fashion, culture, and expressive design.
How to Apply
Please send your CV and portfolio to careers@mingalondon.com, with the subject line
Senior Graphic Designer – Communication .
Benefits
Hybrid work arrangements.
50% Employee Discount on Minga products.
Social team events and activities.
Access to a benefits program with gradual unlocks, including health insurance, a free birthday day, and an extra day off per year.