Global Marketing Manager

Locations: London | Lisbon Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

What You'll Do
As Global Marketing Manager For BCG's Health Care Practice Area (HCPA), You Will Strengthen BCG's Position As a Leading Adviser To Health Care Organisations Globally By
- Managing high-quality content and thought leadership, and its amplification through integrated marketing campaigns
- Developing strategic events that create client engagement opportunities and showcase our points of view
- Evolving client relationship programmes for more targeted, personal engagement
- Working with experts to build their external visibility and strengthen the HCPA's market position
- Planning and managing HCPA marketing activity
- measurement, budgets, resourcing
- and finding ways AI can improve marketing efficiency and effectiveness This is a hands-on role combining strategy with delivery. You will partner with HCPA leadership, sector and topic leaders, subject matter experts, and global/local Marketing & Communications (M&C) teams to identify what matters most to clients and bring BCG's perspectives to market. You will have real ownership
- from shaping priorities to delivering campaigns and measuring impact
- while operating independently within a collaborative global team. Content and Thought Leadership
- Partner with HCPA leaders and authors to develop compelling, differentiated publications on complex health care and business topics that build BCG's reputation with senior audiences
- Help drive the content agenda, balancing breadth with focused investment in priority themes
- Own communications plans for priority publications, shaping activation across bcg.com, digital, media, social, leadership communications, strategic events, and partnerships to maximise reach and business impact
- Uphold and evolve publishing governance in line with BCG standards protecting the firm's brand and reputation Strategy and Campaigns
- Help shape and deliver the HCPA marketing plan, translating priorities into integrated activity across channels
- Lead end-to-end campaign delivery: brief, audience definition, channel planning, execution, amplification, measurement
- Bring market intelligence to identify white space and inform positioning
- Connect HCPA priorities with BCG's broader marketing organisation and campaigns
- Challenge established ways of working to increase impact, efficiency or distinctiveness Client Engagement and Relationship Marketing
- Evolve the HCPA's client relationship programme for more targeted, personalised engagement with priority clients and audiences
- Bring content, thought leadership, campaigns, events, and other marketing activity to named clients, ensuring engagement builds over time
- Help teams get more value from existing marketing investments
- Work with other BCG practices to bring relevant expertise into HCPA client engagement Expertise Positioning and Brand Building
- Strengthen experts' external profiles and identify opportunities to share their and our perspectives
- Coordinate media engagement, positioning partners around relevant topics working with M&C colleagues
- Evaluate speaking opportunities
- panels, roundtables, podcasts
- for visibility with priority audiences
- Connect profiling activity with wider campaigns and market priorities
- Support partners with briefing materials for external engagements Marketing Planning, Management and AI Enablement
- Support planning of marketing activity
- measurement, budgets, resources, timelines
- Identify and implement AI opportunities to improve marketing effectiveness and efficiency
- Undertake other marketing tasks as required You're Good At
- Connecting business priorities with practical, creative marketing
- Translating complex challenges into clear priorities and compelling narratives
- Moving comfortably between strategic thinking and hands-on delivery
- Spotting market opportunities and moving quickly to capitalise on them
- Taking a brief and getting on with it
- making sensible judgement calls without every detail spelled out
- Working proactively and independently, knowing when to seek input or flag issues
- Building trusted relationships with senior colleagues and influencing through quality of thinking
- Using data and insights to assess effectiveness and improve future activity
- Staying organised and adaptable in a fast-moving global matrix, with curiosity about new tools and AI What You'll Bring
- Bachelor's degree or equivalent
- 5-8 years' experience in marketing, communications, campaigns, strategic marketing, or publishing
- Experience deliv