Digital Marketing Specialist

Há 1 dia

coimbra, coimbra, Portugal Vidispine Tempo integral
At Vidispine, we help leading media organizations unlock the full value of their content — from creation to distribution and monetization. We are growing globally and investing in our marketing capabilities. We’re looking for a Digital Marketing Lead to drive digital campaigns, elevate our brand, and support business growth. This is a hands-on role for someone who enjoys combining strategy, execution, and creativity in a technology-driven environment. What you’ll do Digital Marketing & Demand Generation
- Plan and execute campaigns to drive awareness and qualified leads
- Partner with Sales to support pipeline growth and lead generation initiatives Content & Messaging
- Create and publish content across LinkedIn, website, and campaigns
- Turn complex product concepts into clear, engaging messaging
- Develop blogs, case studies, and marketing materials Marketing Operations & Insights
- Manage campaigns and data in HubSpot (or similar CRM tools)
- Track performance, analyze results, and optimize campaigns
- Maintain accurate and effective CRM data Digital Channels & Website
- Manage and grow Vidispine’s LinkedIn presence
- Update and maintain the website using WordPress
- Improve visibility through SEO and keyword optimization Events & Campaign Support
- Support trade shows, webinars, and industry events
- Coordinate campaign activity aligned with key events What you bring
- Experience in digital marketing, ideally in B2B, SaaS, or technology
- Strong content creation and communication skills
- Hands-on experience with HubSpot or similar tools
- Experience managing LinkedIn and website content (e.g. WordPress)
- Understanding of campaigns, SEO, and digital performance metrics
- Ability to work collaboratively across teams in an international environment Working at Vidispine We’re a collaborative, international team focused on building impactful technology for the media industry. You’ll have the opportunity to take ownership, contribute ideas, and see the direct impact of your work in a growing organization.