Performance Strategist

2 semanas atrás

Lisboa, Portugal Papa In Shape Tempo inteiro

At Papa In Shape, our mission is to redefine how men and women take care of their health, wellness, and appearance through personalized coaching. To accelerate our growth, we’re looking for a Performance Strategist/Manager who will take full ownership of our paid media and growth marketing machine.

Key Responsibilities

- Design, launch, and scale full‑funnel campaigns across Meta, TikTok, Google, YouTube, and emerging platforms.

- Take full ownership of budgets and allocate investments based on business objectives.

- Build and implement a structured testing roadmap (audiences, creatives, bidding, formats).

- Align media strategies with Papa In Shape’s overall growth goals.

- Monitor and analyse KPIs to drive continuous performance improvements.

- Conduct structured post‑mortems to extract insights and refine strategies.

- Ensure accuracy and reliability of data across dashboards and reports.

- Work closely with the creative team to produce ads aligned with key KPIs (ROAS, CPA, CVR).

- Translate performance insights into clear and actionable creative briefs.

- Lead systematic testing of formats, hooks, and storytelling angles.

- Stay ahead of social trends and platform best practices to guide creative strategy.

- Manage budgets with a strong focus on unit economics (CAC, LTV, margin, ROAS).

- Reallocate spend dynamically to top‑performing campaigns, audiences, or platforms.

- Anticipate ad fatigue and coordinate creative refreshes.

- Balance growth with profitability by aligning budget decisions with business priorities.

- Optimize the user journey beyond the click (landing pages, checkout flows, etc.).

- Partner with CRO/UX teams to maximise conversion rates.

- Lead structured A/B testing of CTAs, layouts, and funnel steps.

- Continuously test new platforms, ad formats, and acquisition tactics.

- Track competitor strategies and market trends to inform innovation.

- Scale successful experiments into core acquisition channels.

- Build scalable systems and SOPs for campaign setup, optimisation, and reporting.

- Automate workflows and reporting to increase efficiency.

- Document learnings and foster collaboration across teams.

Requirements

- Fluent French / English.

- 5+ years of hands‑on experience in performance marketing, with expertise in paid social & search.

- Must have managed a minimum advertising budget of 150–500 K per month.

- Proven track record in DTC/e‑commerce scaling, ideally in beauty, wellness, or lifestyle sectors.

- Mastery of Meta, TikTok, Google, YouTube—both tactical execution and strategic planning.

- Strong understanding of complementary growth levers (CRM, influencer marketing, CRO, creators).

- Highly analytical with deep knowledge of unit economics and attribution.

- Demonstrated success in managing large budgets and driving profitability.

- Strong communicator and team player, able to influence cross‑functional teams.

- Entrepreneurial mindset: ownership‑driven, ambitious, and committed to sustainable growth.

Benefits

- 100% remote working.

- Fixed monthly commission.

- Intensive initial training with experts.

- Self‑employed entrepreneur status.

- Tools and training to help you go even further.

- Three months of health support provided free of charge.

- Few months in Thailand with a package paid by the company.

Seniority level

- Associate

Employment type

- Full‑time

Job function

- Marketing

Industries

- IT Services and IT Consulting

#J-18808-Ljbffr

  • Performance Strategist

    2 semanas atrás

    Lisboa, Portugal Papa in Shape Tempo inteiro

    At Papa In Shape, our mission is to redefine how men and women take care of their health, wellness, and appearance through personalized coaching. To accelerate our growth, we're looking for a Performance Strategist / Manager who will take full ownership of our paid media and growth marketing machine. Your mission: own performance marketing end-to-end –...

  • German Performance Marketing Strategist — Google Ads Expert

    Há 5 dias

    Lisboa, Portugal Business Intelligence Sales Consultants Tempo inteiro

    A leading digital marketing firm in Lisbon is seeking a Performance Marketing Strategist to optimize advertising strategies across platforms like Google and Facebook. The ideal candidate will have at least 12 months of experience in digital ad campaigns, strong analytical skills, and proficiency in both German and English. This role offers a competitive...

  • SEO Strategist

    2 semanas atrás

    Lisboa, Portugal vaga para SEO Strategist na ComparaJá Tempo inteiro

    Procuramos um SEO Strategist com experiência comprovada em criar e otimizar estratégias de SEO, assegurando um crescimento sustentável de tráfego orgânico e da performance nos motores de busca, assim como geração de leads. Quem somos? O ComparaJá é uma plataforma online gratuita, que simplifica a vida dos consumidores na procura, negociação e...

  • Performance Marketing Strategist

    Há 7 dias

    Lisboa, Portugal Boeva Tech Tempo inteiro

    Location: Lisbon Schedule: Monday to Friday | 8am - 5pmContract Type: Permanent (180-day probation) Salary & Benefits: Annual Base Salary: 23,000 EUR gross Premium Bonus (Monthly): 3,240 EUR gross Meal Allowance: 7.63 EUR per workday (paid in meal card, net amount) Transportation Bonus (Yearly): 720 EUR Yearly Target Bonus: 5% of the gross annual base...

  • Performance Marketing Strategist

    2 semanas atrás

    Lisboa, Portugal Business Intelligence Sales Consultants Tempo inteiro

    Performance Marketing Strategist (German language) – Business Intelligence Sales Consultants Location: Lisbon Schedule: Monday to Friday | 8am - 5pm Contract Type: Permanent (180-day probation) Salary & Benefits - Annual Base Salary: 23,000 EUR gross - Premium Bonus (Monthly): 3,240 EUR gross - Meal Allowance: 7.63 EUR per workday (paid in meal...

  • Performance Marketing Strategist

    2 semanas atrás

    Lisboa, Portugal Boeva Tech Tempo inteiro

    Location: Lisbon Schedule: Monday to Friday | 8am - 5pmContract Type: Permanent (180-day probation) Salary & Benefits: Annual Base Salary: 23,000 EUR gross Premium Bonus (Monthly): 3,240 EUR gross Meal Allowance: 7.63 EUR per workday (paid in meal card, net amount) Transportation Bonus (Yearly): 720 EUR Yearly Target Bonus: 5% of the gross annual base...

  • SEO Strategist

    1 semana atrás

    Lisboa, Lisboa, Portugal vaga para SEO Strategist na ComparaJá Tempo inteiro

    Procuramos um SEO Strategist com experiência comprovada em criar e otimizar estratégias de SEO, assegurando um crescimento sustentável de tráfego orgânico e da performance nos motores de busca, assim como geração de leads.Quem somos?O ComparaJá é uma plataforma online gratuita, que simplifica a vida dos consumidores na procura, negociação e...

  • Performance Marketing Strategist

    1 semana atrás

    Lisboa, Lisboa, Portugal Boeva Tech Tempo inteiro

    Location: Lisbon Schedule: Monday to Friday | 8am - 5pmContract Type: Permanent (180-day probation) Salary & Benefits:Annual Base Salary: 23,000 EUR grossPremium Bonus (Monthly): 3,240 EUR grossMeal Allowance: 7.63 EUR per workday (paid in meal card, net amount)Transportation Bonus (Yearly): 720 EUR Yearly Target Bonus: 5% of the gross annual base...

  • Performance Marketing Strategist

    2 semanas atrás

    Lisboa, Lisboa, Portugal Boeva Tech Tempo inteiro

    Location: Lisbon Schedule: Monday to Friday | 8am - 5pmContract Type: Permanent (180-day probation) Salary & Benefits:Annual Base Salary: 23,000 EUR grossPremium Bonus (Monthly): 3,240 EUR grossMeal Allowance: 7.63 EUR per workday (paid in meal card, net amount)Transportation Bonus (Yearly): 720 EUR Yearly Target Bonus: 5% of the gross annual base...

  • Creative Strategist

    1 semana atrás

    Lisboa, Portugal Market Capture Consulting FZE Tempo inteiro

    Job Title: Creative Strategist Location: Lisbon, Portugal About Us: We're looking for a Creative Strategist who combines analytical thinking, storytelling, and strategic insight. You'll turn data and business insights into actionable campaigns, programs, and initiatives that deliver measurable impact. Key Responsibilities: Develop creative, insight-driven...