Marketing Growth Lead
3 semanas atrás
This is a highly execution-focused role, requiring direct involvement in growth initiatives and campaigns, not just team management. The position involves working closely with the executive team, primarily based in Lisbon and London, with a preference for candidates located in Lisbon.
Responsibilities
- Drive Growth Initiatives: Develop and execute user growth campaigns with a focus on attracting the correct audience, particularly traders, institutional traders and crypto users.
- Campaign Execution: Be hands-on in managing Web3-focused marketing initiatives, such as community campaigns, Point Programs, Airdrops and incentivized user acquisition strategies, Co-promotions with exchanges and trading platforms.
- Community and Partnerships: Build and engage a vibrant community of users and influencers while establishing strategic partnerships with professional trading firms, hedge funds, KOLs, and exchanges.
- Web3 Marketing Expertise: Utilize Web3 tools and methods, including bounty programs, events, and collaborative marketing efforts.
- Data-Driven Optimization: Set KPIs, analyze campaign performance using analytics tools, and adjust strategies to maximize impact.
- Execution-Focused Role: Actively contribute to the hands-on execution of campaigns, working directly on deliverables rather than delegating to a team.
Requirements
- Proven Track Record: Demonstrated success in bringing DeFi protocols to market and driving user acquisition and retention through innovative campaigns.
- Crypto Market Knowledge: Strong understanding of the crypto market, its primitives, and familiarity with derivative trading.
- B2C and B2B Expertise: Proven ability to navigate both consumer-facing growth strategies and B2B partnership development.
- Experience with Traders and KOLs: Background working with trading firms, KOLs, exchanges, and other relevant ecosystem partners.
- Hands-On Approach: Ability and willingness to execute campaigns directly, taking a lead role in the delivery of growth initiatives.
- Community-Building Skills: Ability to build, nurture, and engage communities in the Web3 space.
- Education: Bachelor's degree in a relevant field is preferred.
If you are interested in the position, please email us.
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