Marketing Lead
Há 7 dias
Marketing Lead will lead and execute the company's marketing strategy, with a strong hands-on focus on email marketing, marketing automation, and social media management. This role is responsible for driving brand awareness, customer engagement, and lead generation through digital channels, while also overseeing overall marketing performance and strategy.
Key Responsibilities
Email Marketing & Automation
Create, design, and manage email campaigns using Mailchimp
Build and optimize marketing automations, customer journeys, and drip campaigns
Manage audience segmentation, personalization, and A/B testing
Monitor email performance metrics (open rates, CTR, conversions) and optimize accordingly
Social Media Management with ability to create unique personalized content including videos where they will be the focus in the video promoting the product.
Develop and execute the company's social media strategy across relevant platforms
Create, schedule, and publish content
Manage community engagement, comments, and direct messages
Track social media performance and growth metrics
Marketing Strategy & Execution
Develop and implement integrated marketing strategies aligned with business goals
Plan and execute digital campaigns across email, social, and content channels
Ensure consistent brand messaging and visual identity
Support sales and customer engagement initiatives
Analytics & Performance
Set KPIs and track campaign performance across email and social channels
Analyze customer behavior and marketing data to improve engagement and ROI
Provide regular performance reports and insights to leadership
Leadership & Collaboration
Collaborate with sales, product, and leadership teams
Manage the marketing budget and resource allocation
Required Qualifications
Bachelor's degree in Marketing, Business, or related field
2–7+ years of marketing experience, including hands-on graphic design & digital marketing
Proven experience with Mailchimp, including email creation and automations
Strong experience managing social media platforms and content calendars
Solid understanding of digital marketing analytics and reporting
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