Head of Property Marketing

2 semanas atrás

Lisboa, Portugal Phiture Tempo inteiro

Lisbon - Lisboa - Portugal

As part of the CBRE Portugal Marketing team, the Property Marketing Manager will lead the strategy and execution of marketing for real estate assets (offices, retail, and logistics). The main goal is to position assets in the market and maximize their commercial potential, ensuring timely and effective commercialization.

This professional will work directly with a dynamic Iberian team that includes specialists in multiple areas as digital marketing, brand, pitching, and will report directly to the Head of Marketing & Communication in Iberia. Additionally, he/she will work closely alongside the Leasing team in Portugal to ensure the best support in achieving their business objectives.

Responsabilities

- Design and coordinate the marketing strategy for each asset/building, from brand conceptualization to its distinctive positioning in the market.

- Develop comprehensive (360°) campaigns aligned with client objectives and CBRE values.

Creativity And Brand Asset Production

- Propose creative concepts and communication materials (brochures, presentations, videos, digital and physical tools) that highlight the strengths of the asset.

- Oversee production and ensure the quality and visual consistency of all materials.

Campaign Coordination And Execution

- Plan and execute marketing campaigns, managing budgets and necessary resources.

- Coordinate relationships with external agencies and suppliers, ensuring proper implementation of actions.

Cross-functional Collaboration

- Work closely with CBRE Leasing teams, as well as with involved external agencies and internal teams in design, digital marketing, and marketing.

- Actively participate in client proposals and pitches.

Analytics

Measure the performance of actions and propose improvements based on KPls and data.

Communication

Possess strong communication and public presentation skills, both in internal meetings and with clients.

Events

- Drive the organization of promotional events for assets, spearheading coordination and end-to-end implementation.

- Adapt strategies to diverse target audiences (customers, promoters, partners, etc.), coupled with a proven ability to swiftly resolve unforeseen challenges.

Profile & Key Competencies

- Minimum 5-6 years in similar positions, preferably in the real estate sector, marketing agencies, or consultancies.

- Demonstrable experience managing campaigns for office, retail, and logistics assets.

- Strategic thinking and creative vision.

- Coordination and project management skills with internal and external teams.

- Ability to produce and supervise marketing materials.

- Advanced PowerPoint skills and strong sensitivity to graphic design.

- Excellent communication and presentation skills.

- Results-oriented and ability to work under pressure and tight deadlines.

- Excellent command of Portuguese (primary working language), but also good proficiency in English (spoken and written) and knowledge of Spanish is a plus.

- Curious mind to continuously learn new tools and to use effectively Al.

Service line: Advisory Segment

#J-18808-Ljbffr

  • Head of Marketing

    Há 4 dias

    Lisboa, Portugal Lebull Tempo inteiro

    Head of Marketing Location:Lisbon, Portugal (Hybrid) Company:– Sportsbook & Casino Operator About is a licensed and regulated sportsbook and casino operator in Portugal. We are passionate about delivering an exciting, safe, and responsible online gaming experience. As we continue to grow, we're seeking a visionary Head of Marketing to shape and lead our...

  • Head of Marketing

    3 semanas atrás

    Lisboa, Portugal MKTALENT Tempo inteiro

    A MKTalent está a recrutar para cliente com sede em Lisboa, um Head of Marketing. Principais Responsabilidades: Criação e desenvolvimento do departamento de marketing da empresa; Implementação de estratégias de marketing 360º, abrangendo design, marketing de performance, marketing tradicional e marketing digital; Garantir a execução eficaz das...

  • Head Of Marketing

    1 semana atrás

    Lisboa, Portugal Lebull Tempo inteiro

    A MKTalent está a recrutar para cliente com sede em Lisboa, um Head of Marketing. Principais Responsabilidades: Criação e desenvolvimento do departamento de marketing da empresa; Implementação de estratégias de marketing 360º, abrangendo design, marketing de performance, marketing tradicional e marketing digital; Garantira execução eficaz das...

  • Head of Marketing

    2 semanas atrás

    Lisboa, Portugal MKTALENT Tempo inteiro

    A MKTalent está a recrutar para cliente com sede em Lisboa, um Head of Marketing. Principais Responsabilidades: 1. Criação e desenvolvimento do departamento de marketing da empresa; 2. Implementação de estratégias de marketing 360º, abrangendo design, marketing de performance, marketing tradicional e marketing digital; 3. Garantir a execução...

  • Property Marketing Strategist

    Há 7 dias

    Lisboa, Portugal JLL Tempo inteiro

    JLL supports the Whole You, personally and professionally. PROPERTY MARKETING STRATEGIST The Property Marketing Strategist leads the development and execution of marketing strategies, deliverables and activities associated with helping commercial real estate owners market their existing buildings or buildable land to prospective occupants and developers....

  • Head of Marketing

    Há 2 dias

    Lisboa, Portugal MKTalent Tempo inteiro

    A MKTalent está a recrutar para um cliente, um Head of Marketing. **Principais Responsabilidades**: - Desenvolver e implementar a estratégia global de marketing da empresa, alinhada com os objetivos de negócio; - Liderar, motivar e gerir a equipa de marketing, assegurando o seu desenvolvimento profissional e o cumprimento dos objetivos; - Analisar e...

  • Head of Marketing

    2 semanas atrás

    Lisboa, Portugal Project Expat GmbH Tempo inteiro

    Location: Hybrid – Lisbon preferred Start: As soon as possible About Us MW Expat which will soon rebrand supports international professionals in navigating insurance and pension products in Germany with clarity, transparency, and expert guidance. We are expanding rapidly and have completed our rebrand. The next phase is to push the brand across all...

  • Head of Digital Marketing

    2 semanas atrás

    Lisboa, Portugal Inetum Tempo inteiro

    **Responsibilities**: - Develop and implement the company’s digital marketing strategy to enhance brand awareness and customer acquisition. - Lead a team of digital marketing professionals by providing guidance, coaching, and constructive feedback on their performance. - Implement and manage marketing automation tools to streamline and enhance marketing...

  • Head of Growth Marketing

    4 semanas atrás

    Lisboa, Portugal Featherless AI Tempo inteiro

    Head of Growth Marketing at Featherless AI Base pay range CA$100,000.00/yr - CA$180,000.00/yr About Featherless Featherless.ai is building the world’s most reliable, open-model inference platform — a foundation for deploying and scaling AI without infrastructure overhead. Backed by Airbus Ventures, 500 Global, Kickstart Ventures, HF0 Residency,...

  • Head of Marketing

    Há 7 dias

    Lisboa, Portugal saas.group Tempo inteiro

    This role is part of our _Prerender_ _team, one of our largest brands at saas.group. For nearly a decade, Prerender has empowered marketers to create dynamic, complex sites at scale, making their JavaScript websites easily indexable by search engines. We eliminate indexing and crawling limitations, allowing our customers to gain the upper-hand on HTML sites...