Head of Paid Ads
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- everything from Biology and Mathematics to Literature and Art. Our small team has already helped +1.5 M students worldwide (UK, Ireland, Brazil, South Africa, and Australia) study better, and ~40–50k new students join us every week. We are a remote team with a Lisbon office, having recently raised ~$4M seed round with incredible investors from Strava, OpenAI, and Meta. Requirements
- 4+ years of hands-on performance marketing experience, with a primary focus on paid user acquisition for consumer/mobile apps
- Deep hands-on experience running and optimizing campaigns on Meta Ads, Google Ads/UAC, TikTok Ads, and/or Apple Search Ads
- Track record of owning CAC, ROAS, and LTV as core metrics, and making budget allocation decisions based on them
- Comfortable working across multiple international markets and currencies (UK, Ireland, Brazil, South Africa, Australia) — creative/localization awareness a plus
- Strong analytical skills; comfortable in spreadsheets/SQL/dashboards to build reporting and pull insights independently
- Experience briefing and iterating on ad creative with a designer or creative team, using performance data to guide creative direction
- Familiarity with tools like Mixpanel, Customer.io, or PostHog
- Nice-to-have: some experience with B2B/demand-gen paid channels (LinkedIn Ads, Google Ads for lead gen) Conditions
- Remote in Europe (preference: Western/continental Europe)
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Salary:
no fixed budget. Flexible.
- Stock options: yes
- Contract type: full-time employment, independent contractor
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