Digital Marketing Data Analyst

At Fujitsu, we've been driven to create a sustainable world through innovation since 1935. Today, we lead in digital transformation globally with our 130,000 employees across 50+ countries. We empower our diverse community to achieve greatness through career development and opportunities. Explore our internal positions and join us in shaping a brighter future. Thank you for being a part of Fujitsu. We look forward to growing together toward a brighter future.

Are you ready to transform data into actionable business insights that drive decision-making?

Do you believe data plays a critical role in helping companies identify opportunities and address key business areas? Are you an expert in ensuring data accuracy, quality, and fitness for purpose? Passionate about analyzing data to uncover patterns and trends? If so, we’re looking for a Digital

Marketing Data Analyst - and we’d love to hear from you

About Marketing CoE

Our Marketing Center of Excellence (CoE) establishes global marketing execution through a centralized, optimized network of marketing-focused resources. We support strategic direction and business opportunities by operationalizing customer-centric activities, developing best practices, and implementing innovative approaches. Our goal is to deliver compelling customer experiences (CX) and create incremental value for multiple teams and the business.

The Marketing CoE operates across Portugal, Philippines and Japan.

We are looking for a skilled Digital Marketing Data Analyst to support our performance marketing and demand generation efforts. In this role, you will analyze campaign data across multiple platforms, ensure accurate tracking, and provide insights that help optimize digital strategy. You will work closely with marketing teams to improve lead quality, campaign performance, and overall ROI.

What will be your responsibilities

- Monitor, analyze, and report on the performance of digital marketing channels, including paid search, paid social, email, and website analytics.
- Develop and maintain dashboards to track KPIs across campaigns and platforms.
- Assess campaign effectiveness and provide actionable recommendations to improve ROI, conversion rates, and audience targeting.
- Partner with the marketing team to interpret data insights and inform strategy.
- Prepare weekly, monthly, and quarterly performance reports for internal stakeholders.
- Collaborate with marketing teams to address data needs and support strategic initiatives.
- Ensure data accuracy and proper tracking implementation across all platforms.
- Work with Legal and Marketing Automation teams to ensure compliance with GDPR and other regional legal frameworks.
- Support initiatives for data integrity, normalization, and governance.
- Respond to data-related queries and establish processes to improve data efficiency.

What expertise and experience are required

- Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
- 3–5 years of experience in digital marketing analytics or a similar analytical role.
- Advanced Excel skills (pivot tables, formulas, data cleaning).
- Knowledge and practical experience in data modeling for reporting and analysis.
- Proficiency in data visualization tools such as Power BI and Qlik.
- Knowledge of SQL, DAX, Python, or similar languages for advanced data analysis.
- Strong analytical mindset with attention to detail and ability to translate data into actionable insights.
- Excellent communication skills for presenting insights to both technical and non-technical audiences.
- Strong organizational and multitasking abilities with effective time management.
- Experience collaborating with multiple teams and stakeholders.
- Knowledge of data protection regulations and legal compliance (GDPR, etc.).
- Commitment to driving innovation and improving data utilization

Preferred Qualifications

- Hands-on experience with advertising platforms (Google Ads, LinkedIn Ads) and Google Analytics.
- Experience with Salesforce and Account Engagement platforms.
- Background in B2B marketing

At Fujitsu, we are committed to an inclusive recruitment process that values the diverse backgrounds and experiences of all applicants. We believe that hiring people from a wide variety of backgrounds makes us stronger, not because it's the right thing to do, but because it allows us to draw on a wider range of perspectives and life experiences.