Growth & acquisition manager
4 semanas atrás
Responsibilities
Paid Media & Performance Manage and scale paid acquisition channels (Meta, Tik Tok, Google, You Tube, influencer performance ). Execute structured testing frameworks (creative, bidding, audiences, funnels). Optimize CAC/ROAS through event-based optimization, segmentation, and creative iteration .
Tracking, Data & Attribution Implement and maintain complete conversion tracking (GA4, GTM, CAPI, server-side, pixel events). Improve signal quality , activation event tracking, and attribution accuracy. Develop dashboards and reporting for CAC, activation, retention, and LTV .
Full-Funnel Growth Manage and execute SEO initiatives: content optimization, keyword research, technical hygiene checks , and ongoing improvements. Support website and landing page performance through CRO and A/B testing . Optimize acquisition funnels end-to-end (ads → LP → onboarding → activation).
Lifecycle, Retention & Virality Build and maintain email/SMS/on-platform automation , onboarding journeys, and referral loops. Run experiments to improve activation, engagement, and retention .
Partnerships & Influencer Growth Manage performance-oriented creator acquisition and influencer programs . Support scalable processes for ambassador and affiliate-style initiatives.
AI-Driven Optimization Use AI to enhance audience modeling, creative iteration, predictive scoring, funnel insights . Leverage automation tools (Mutiny, Clay, Jasper, etc.) to accelerate experimentation.
Cross-Functional Collaboration
Collaborate with product, engineering, and data teams to refine onboarding and retention loops.
Bring insights from growth experiments into product and roadmap decisions.
Skills & Experience 3–5 years in growth, paid acquisition, or performance marketing roles. Strong hands-on experience in paid media , with the ability to manage complementary growth channels. Practical experience in SEO execution : keyword research, content optimization, and basic technical improvements. Proven ability to drive CRO, funnel optimization, and experimentation end-to-end. Expertise in GA4, GTM, CAPI, server-side tracking , and attribution methodologies. Highly analytical and data-driven, with strong experimentation rigor.
Experience with AI and marketing automation tools . Ability to combine creative thinking with operational excellence to build scalable growth systems .
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