Marketing Manager | Wellness

2 semanas atrás

Lisboa, Portugal Michael Page Tempo inteiro

Sobre o nosso cliente

Our client is an international company undergoing strong expansion in the consumer wellness & lifestyle sector. After consolidating operations in other European markets, the company is now establishing its Marketing hub in Portugal, at a strategic moment of accelerated growth and increased investment in brand awareness.

Descrição

- Develop the annual marketing strategy aligned with global growth objectives.

- Build consistent tactical plans focused on clear metrics, continuous optimisation, and commercial impact.

- Manage the campaign roadmap and initiatives to strengthen brand awareness and accelerate D2C sales.

- Lead paid social and paid search campaigns, managing large-scale budgets (approx. €3M/year).

- Monitor performance and implement continuous improvements to CAC, ROAS, and conversion.

- Create A/B tests and implement best-practice funnel optimisation.

- Oversee the brand's digital presence, ensuring visual and narrative coherence across multiple channels.

- Collaborate with the internal design and videography teams to produce high-impact content.

- Supervise filming, photo shoots, and content activations across different locations.

- Identify and manage partnerships with influencers, athletes, and relevant entities in the lifestyle & performance ecosystem.

- Build strategic relationships with potential commercial partners and selected distribution channels.

- Develop community initiatives and integrated campaigns with a focus on organic and paid growth.

- Manage marketing budgets with a rigorous, results-oriented approach.

- Prepare structured reports with insights and recommendations for international stakeholders.

- Ensure alignment with creative and operational teams distributed across Portugal and other markets.

- Work closely with the Creative Director and external partners to ensure consistent execution.

Perfil ideal

- Degree in Marketing, Management, Communication, or similar fields.

- Proven experience in D2C eCommerce; additional marketplace experience is a plus.

- Strong track record in managing high-budget paid media.

- Experience in social media, content creation, and influencer marketing.

- Ability to thrive in a dynamic, hands-on, scale-up environment.

- C1 level of English is mandatory.

- Hybrid profile: strategic vision combined with strong operational execution.

Vantagens

- Integration into an international project experiencing significant European expansion.

- Strong investment in marketing and brand building, within a creative and collaborative environment.

- Real opportunities for growth and direct impact on the business's development.

- On-site project since the brand is starting in Lisbon (Oeiras).

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