E-commerce Brand Manager

Há 2 dias

setúbal, Portugal ADFIX Tempo integral

At Adfix, we build and scale direct-to-consumer brands with performance at the core. We're looking for a Brand Manager who thinks like a business owner — someone who takes full accountability for revenue, not just tasks.

This is a high‑ownership role sitting at the intersection of paid media, ecommerce, creative, and commercial strategy. You will work alongside specialists — but the outcomes belong to you.

What You’ll Own Revenue & Growth
  • Own full performance across all assigned brands
  • Scale Meta and Google campaigns profitably
  • Monitor and act daily on ROAS, CPA, AOV, and CVR
  • Identify growth opportunities and push execution fast
Shopify & Conversion Optimisation
  • Own the end‑to‑end ecommerce experience
  • Improve product pages, collections, and landing pages
  • Drive conversion through structure, UX, and messaging
  • Work with designers and developers to ship changes
Merchandising & Commercial Strategy
  • Decide what to push, bundle, and discount
  • Build pricing strategies and promotional mechanics
  • Create and execute commercial calendars — sales, drops, seasonal campaigns
  • Align all offers with stock levels and demand cycles
Creative Direction
  • Guide concepts, messaging angles, and brand positioning
  • Work with creative strategists and designers on converting ideas
  • Ensure consistency across ads, website, and social from brief to live
Channel Alignment
  • Unify paid ads, email, website, and organic into one system
  • Sync creatives, offers, and landing pages across every touchpoint
  • Remove friction at every stage of the customer journey
Inventory & Stock Awareness
  • Understand stock levels and product priorities at all times
  • Support smart stock rotation through targeted campaigns
  • Never scale products that cannot sustain demand
Social & Content Direction
  • Oversee the strategic direction of Instagram and TikTok
  • Align organic content with paid strategy
  • Ensure consistent, on‑brand execution across platforms
Requirements

What we’re looking for

  • Strong understanding of DTC ecommerce
  • Experience working with Meta Ads and Google Ads at a strategic level
  • Solid Shopify and CRO knowledge
  • Commercial thinking — focused on revenue, not just activity
  • Ability to manage multiple brands and competing priorities
  • High‑ownership mindset with fast, confident decision‑making
How Success Is Measured
  • Growth in revenue and profitability across assigned brands
  • Measurable improvement in conversion rate and AOV
  • Stronger, scalable creative assets
  • Better structured offers and merchandising
  • Clear, well‑executed commercial calendars
This Role Is Not
  • A project manager — you drive outcomes, not timelines
  • A social media manager — content is a lever, not the job
  • A branding‑only role — everything must move the business forward
Benefits
  • A high‑autonomy environment where your leadership genuinely shapes client success
  • A senior, low‑politics team that values craftsmanship and ownership
  • Remote‑first culture, flexible work conditions and async‑friendly communication
  • Opportunities to work with fast‑growing ecommerce brands
  • Room to grow into senior leadership roles