Marketing Manager – Serenity, Active

About Us: UHM (United Hospitality Management) is a progressive hospitality company committed to fostering wellness and holistic health. We aim to inspire individuals to live healthier, more balanced lives through our premium wellness services and products.

• Department: Marketing & Communication
• Type: Work
• Duration: Full time

We are looking for an experienced Marketing Manager to oversee marketing efforts for Serenity, Active, and Pure wellness brands. Based in Albufeira, Algarve, this role requires 3+ years of experience in marketing management. You will manage digital channels, digital marketing campaigns, PR & Communications, agency relationships, and ensure brand consistency across all channels.

• Design and implement comprehensive digital marketing strategies aligned with the brand and business goals, ensuring measurable impact.
• Oversee content creation for websites, press, social media, email campaigns, and other digital platforms, ensuring alignment with wellness trends and audience interests.
• Optimize website content for search engines, manage digital marketing campaigns, and analyze performance metrics to enhance visibility, traffic and conversions.
• Manage and grow Serenity’s presence on social media platforms, engaging with followers, responding to queries, and fostering a strong online community through interactive content.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Collaborate with influencers and wellness advocates to enhance brand credibility and reach.
• Monitor key metrics (KPIs), analyze performance data, and generate reports to optimize marketing efforts. Utilize tools such as Google Analytics, social media insights, and other platforms for data‑driven decision‑making.
• Identify strategic partnerships within the wellness industry to expand reach and engagement, including sponsorships, co‑branding opportunities, and affiliate programs.
• Plan and supervise paid advertising campaigns across Google Ads, social media, and other relevant digital platforms, optimizing budget allocation for maximum ROAS.
• Stay up to date with digital marketing trends, tools, and best practices to keep the brands ahead of the competition.

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing management, preferably in wellness, hospitality or lifestyle.
• Expertise in websites, social media, digital marketing, and analytics.
• Excellent communication, strategic thinking abilities, and ability to work under pressure.
• Expertise in data‑driven decision‑making, conversion rate optimization (CRO), and customer journey mapping.
• Experience in developing video marketing, influencer marketing, and user‑generated content strategies.
• Creative thinker with excellent communication, storytelling, and copywriting skills in Portuguese and English.
• Ability to work independently and collaboratively in a fast‑paced environment.
• Experience working with leading wellness brands in a growing industry.
• Collaborative environment and a beautiful location in Albufeira, Algarve.
• Competitive salary and benefits.

If you are a results‑driven marketing manager with a passion for wellness, we’d love to hear from you Apply now and be a part of our mission to inspire healthier lives.