Social Media Marketing Specialist

About Tripnly Tripnly is a Lisbon-based software company focused on travel technologies, currently in a scale-up phase. By positioning Artificial Intelligence and Machine Learning technologies into the core of our web and mobile-based solutions, we design products and services for the needs of all stakeholders in the world of travel, especially end-users. Our flagship product, the Tripnly mobile app, is an "All-in-One Travel Platform" for travelers to utilize any kind of digital solution they need before, during, and after their travel by aiming to make every single trip carbon-neutral by 2030. Currently, Tripnly is experiencing rapid growth while diversifying its products and services. Role Description We're looking for a full-time Social Media Specialist based in Lisbon, with hybrid work flexibility. This role is responsible for managing and growing Tripnly's social media presence, supporting our digital agency services, creating engaging content, implementing social media marketing strategies, and promoting Tripnly's events and campaigns. Daily tasks include managing all social media channels for Tripnly and our agency clients, planning and executing monthly content calendars, responding to comments and messages, analyzing social media metrics, supporting event promotion and live coverage, and working closely with co-founders as well as collaborating with the creative and marketing teams to ensure cohesive digital marketing efforts. Key Responsibilities Act as a steward for the brand– Uphold Tripnly's identity across all channels, ensuring consistency in voice, visuals, and messaging. Manage and grow social media presence– Oversee all channels and agency client accounts, driving engagement and audience growth. Develop and execute monthly content plans– Align with marketing goals and brand identity. Create engaging content– Design posts, stories, and campaigns tailored to each platform (text, image, video), including Instagram, TikTok, YouTube, and Reels. Capture videos and photos for social campaigns when needed. Monitor analytics and KPIs– Track growth, engagement, and awareness; use insights to improve content performance. Collaborate with internal teams– Work with creative and marketing teams to ensure social media strategy aligns with brand objectives. Work with media outlets, influencers, and partners– Amplify Tripnly's digital identity through press releases, global campaigns, and influencer marketing activities. Support events and campaigns– Plan and execute promotion and live social coverage. Stay up-to-date with trends– Monitor social media developments and emerging tools to keep Tripnly at the forefront of digital engagement. Requirements Minimum 4+ years of social media management experience. Entrepreneurial mindset; proactive and enthusiastic about spotting social and digital trends (must-have). Previous experience in a digital marketing agency. Proficiency with content creation tools (Canva, CapCut, InShot, DaVinci Resolve, Photoshop, Adobe Creative Suite, etc.). Deep knowledge of social media algorithms, formats, and best practices, specifically for Instagram, TikTok, YouTube, and LinkedIn. Ability to create high-quality text, image, and video content; experienced in Instagram, TikTok, and YouTube editing; skilled in recording videos and taking photos for social campaigns. Full fluency in Portuguese and English (C2 level or higher). Strong communication, copywriting, organizational, and creative skills. Experience managing social media advertising campaigns (Google Ads, Meta Ads, TikTok Ads, etc.). Excellent multitasking skills to handle multiple campaigns simultaneously. Strong interest in travel, tourism, and sustainability. Bonus Points For Familiarity with SEO and GEO-targeting, content optimization, and social media analytics tools such as Google Analytics, Semrush, and Ahrefs Previous experience working with travel tech, tourism, or sustainability-focused brands Experience managing influencer collaborations, global campaigns, or multi-channel marketing projects Perks & Benefits Attractive compensation package– Flat tax rate opportunities for eligible employees, thanks to Tripnly's Startup Visa benefits and Startup Recognition. Work directly with co-founders and a young, world-class, talented international team– Collaborate with talented professionals in a dynamic startup environment. Be part of a fast-growing travel tech startup– Work in the heart of Lisbon and contribute to scaling the business. Work-life balance & flexibility– Hybrid working model, flexible hours, casual dress code. Meal card– Subsidized meals for employees. Tripnly partner discounts– Access exclusive discounts on Tripnly's partners as well as Tripnly's own products and services. Opportunity to make a real impact & professional growth– Shape initiatives and advance your career through hands-on experience. Application Process 1) Application & Screening Test– Apply with your CV and a short video (max 1 min) introducing yourself, explaining why you're the right candidate for this position, and why you're excited to join Tripnly. Submit everything through this application form. 2) Technical Test– Short practical tasks to evaluate your technical and strategic skills in social media management. 3) Intro Call– Initial call with a member of the Tripnly team to discuss your background, experience, and approach. 4) Co-founders & Expertise Interview– Conducted by Tripnly co-founders, this interview focuses on cultural fit, strategic thinking, and your knowledge, creativity, and problem-solving abilities in social media strategy. 5) Offer– Should you be the right candidate, your offer will be discussed over a call with Tripnly's talent acquisition and then confirmed in writing. Tripnly is proud to be an equal opportunity employer. We value diversity and are committed to creating an inclusive workplace for everyone.