Events Marketing Specialist

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

ETS Global Mobility Solutions, including TOEFL and GRE, meets students, institutions and channel partners at more than 100 events a year, in person and online. As Events Marketing Specialist, you will manage the full events portfolio across Tier 1, Tier 2 and Tier 3 events, plus the online program. Marketing, Sales and Channel teams set the event strategy; you will turn that strategy into well‑run, on‑brand experiences and show what each event delivers.

This is a hands‑on execution role. You will work closely with the Associate Director, channel activation teams and outside vendors.

TIER SCOPE

Tier 1: Flagship conferences with full booth presence, speaking sessions and on‑site activations

Tier 2: Regional and channel partner events with a scaled brand presence

Tier 3: Local and smaller‑format events supported with kits, materials and remote coordination

Online: Recurring webinars and virtual events for students and institutions

01: Execute stakeholder event plans

• Take event lists from stakeholders and confirm scope, dates and needs for each
• Secure booth space, complete registrations and coordinate contracts and payments
• Order and ship signage, collateral and booth materials through vendors
• Manage timelines, budgets, booth builds and travel across Tier 1-3 events
• Produce online events end to end: platforms, registration and rehearsals
• Maintain the master events calendar and keep stakeholders informed of status

02: Deliver on‑brand creative

• Brief the creative team on and track booth graphics, signage, collateral, giveaways and webinar promo assets
• Apply approved messaging, visual identity and verified claims at every touchpoint
• Build and maintain reusable event kits for Tier 2 and Tier 3 events

03: Coordinate speakers and run of show

• Prepare presenters, agendas and briefing materials
• Organize day‑of execution and on‑the‑ground activation, in person and online

04: Drive registration and prove ROI

• Work with channel activation teams to promote events and drive registration
• Track attendance, leads and engagement; report results after every event
• Collect post‑event feedback from stakeholders on whether the presence and investment supported their priorities and goals
• Recommend where to invest more, scale back, or move online

• 3-5 years in event marketing or event management, ideally in education, B2B or a global brand
• Proven experience running large conference presences and virtual events
• Strong project management skills: managing multiple events, deadlines, budgets and vendors at once
• A good eye for brand consistency and clear, concise writing
• Comfort with event, webinar and registration platforms; working knowledge of marketing analytics
• Must be fluent in English, written and spoken; additional European languages a plus
• Willingness to travel internationally if required

• Experience in international education or with university and student audiences
• Experience working with in‑house creative teams and agencies
• A portfol