Crm & Customer Relationship Manager (Porto/Hybrid)

Há 2 semanas

lisboa, distrito de lisboa, Portugal Taleez Tempo integral

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CRM Strategy & Customer Lifecycle
Design and manage end-to-end CRM journeys across the customer lifecycle
Define customer segmentation based on behavior, geography, language, booking history, and preferences.
Translate business objectives (conversion, retention, repeat bookings) into CRM strategies.
Campaign Management & Newsletters
Plan, build, and execute CRM campaigns
Coordinate campaign timing, targeting, and messaging to maximize engagement and revenue.
Ensure consistency and relevance across multiple countries and languages.
Own the CRM calendar and ensure campaigns are aligned with commercial priorities.
Automation & CRM Tooling
Manage and optimize the CRM platform
Build and maintain automated workflows triggered by user behavior and product events.
Collaborate with product and tech teams to define and implement relevant CRM events.
Ensure data quality, consent management, and deliverability best practices.
Analytics & Performance Optimization
Monitor CRM performance using key metrics
Run A/B tests on
Use insights to continuously optimize CRM flows and campaigns.
Experience:
1+ years of proven experience in CRM, lifecycle marketing, or email marketing, ideally in travel, hospitality, marketplace, or e-commerce.
CRM Tools:
Hands-on experience with CRM and automation platforms
Analytical Skills:
Comfortable working with data, dashboards, and performance metrics.
Customer-Centric Mindset:
Strong understanding of customer journeys and relationship building.
Languages:
Fluent in English;
knowledge of French or other European languages is a strong plus.
Detail-Oriented:
Organized, structured, and able to manage multiple campaigns and flows simultaneously.
Passion for Travel & Wine:
A genuine interest in wine culture, tourism, and premium experiences is highly desirable.

Crm & Customer Relationship Manager (Porto/Hybrid)

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Crm & Customer Relationship Manager (Porto/Hybrid)