Performance Marketing Specialist

Há 4 dias

Porto, Porto, Portugal TN Portugal Tempo inteiro

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Opportunity to accelerate the pace of growth in digitalisation through advanced technology intelligence, and analytics.

Interaction with senior stakeholders on a regular basis to drive their business towards impactful change.

Driving brand equity and digital sales through enhanced digital experiences.

Opportunities to grow using a variety of tools to support development, such as mentoring, coaching, and team building.

Become part of a fast-growing international and diverse team.

What you will do

As our Performance Marketing Specialist, you will implement and execute projects and strategies designed to create an optimal and efficient mix of online marketing revenue-driving investments for our partners' ecommerce platforms and their B2B business partnerships.

  • Drive optimization, efficiency, and effectiveness of our partners' performance marketing strategy, management, and execution.
  • Manage end-to-end digital marketing campaigns across multiple channels with robust performance tracking and optimization.
  • Plan, manage, execute, and measure paid search campaigns across multiple search engines and languages.
  • Establish in-house planning and buying capabilities mainly for:
    • Google Ads (Search, Shopping, Pmax, Demand Gen campaigns)
    • Paid Social (Meta ads)
    • Other channels
  • Optimize Google Ads and Microsoft Bing campaigns, including:
    • Compelling ad copywriting.
    • Ongoing campaign improvements.
  • Define and execute operational activities for Paid Social (Meta), including:
    • Creation of targeted audience segments and campaigns using various social media tools.
  • Leverage data analytics to optimize large budgets and bidding strategies while expanding, evolving, and refining search marketing portfolios.
  • Execute strategic A/B tests, collect and analyze campaign data to identify trends and insights, optimizing return on investment.
  • Collaborate closely with our partners' digital marketing teams to align strategies and ensure effective execution.
  • Develop marketing automation and advanced analytics capabilities in partnership with our analytics teams.
  • Participate as a subject matter expert in high-impact projects such as new market entry or sales communications development.
  • Monitor industry trends, platform updates, and market changes to ensure Metyis and our partners maintain competitive advantage.
What you will bring
  • 2-3+ years of experience managing Paid Media campaigns across channels (Paid Search, Paid Social, others) with demonstrable performance metrics, preferably in eCommerce environments.
  • Proven track record managing paid advertising budgets and scaling campaigns to support multi-year business growth.
  • High proficiency in Paid Search and Paid Social platforms and strategies.
  • Strong analytical skills with comfort working with large datasets, numerical analysis, and tools like Excel and Google Analytics.
  • Ability to develop data-driven paid media marketing plans and translate business objectives into measurable solutions.
  • Excellent communication, project management, and collaboration skills.
  • Fluency in English (Spanish language skills preferred).
  • Autonomous, customer-focused approach with a bias for action, curiosity, and innovation.
  • Motivation to thrive in high-growth environments with ambitious goals.

In a changing world, diversity and inclusion are core values for team well-being and performance. At Metyis, we want to welcome and retain all talents, regardless of gender, age, origin or sexual orientation, and irrespective of whether or not they are living with a disability, as each of them has their own experience and identity.

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