Digital Marketing Analyst

Há 5 horas


Loures, Portugal Natixis in Portugal Tempo inteiro

Company Description Natixis in Portugal is a Centre of Expertise whose mission is to transform traditional banking by developing innovative solutions for the business, operations and work culture of Groupe BPCE worldwide.  As part of Groupe BPCE's international division, Natixis in Portugal designs and delivers solutions for its two core areas – Corporate & Investment Banking and Asset & Wealth Management – as well as transversal services that support all entities across the Group.  With more than 3,000 employees representing 46 nationalities, the teams work across Information Technology, Banking Support Activities, and Compliance, in an integrated, inclusive, and cross-functional way, supporting all business lines and platforms of the Group.  A disruptive mindset and a culture of proximity and agility identify Natixis in Portugal Team and reflect the company's mission to transform traditional banking at a global scale: a perfect match in the Portuguese dynamics and entrepreneurial ecosystem. Job Description The Digital Marketing Analyst (Visualization) is responsible for analyzing and evaluating the performance of digitalcampaigns. He ensures the preparation of regular reports and communicate key insights to stakeholders, withparticular attention to data visualization. In close collaboration with digital teams, the Digital Analyst activelyparticipates in digital projects as well as the management and maintenance of internal tools. They provide support to users and keep abreast of developments in the field of digital analytics. Main tasks and goals:1. Reporting Master the visualization tools to present data through concise and relevant graphical indicators. Prepare regular reports on digital performance and communicate key insights to stakeholders 2. Digital Analysis Conduct in-depth analyses of web data to evaluate the performance of digital campaigns. Identify and interpret trends and patterns in the data to support strategic decision-making. 3. Support Provide first-level technical and functional support to users and internal teams on the use of Adobe Analytics. Address inquiries, troubleshoot issues, and guide users in interpreting data. Train users on best practices for digital analysis. Collaborate closely with digital teams to meet their analytics and data needs. Manage Adobe Analytics


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