Advertising Monetisation Manager
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The Advertising Monetisation Manager will be responsible for defining, optimising and scaling advertisingrevenue strategies across Miniclip’s portfolio of games. Acting as a key point of contact for advertisingmonetisation, this role combines strategic contribution with hands‑on execution across ad operations, analyticsand cross-functional collaboration. You will work closely with Product, Game Design, User Acquisition, BI, AdTech and external partners to design, implement and continuously optimise monetisation strategies, ensuringbest-in-class player experience while maximising revenue performance.
What will you be doing at Miniclip?
- Manage and implement ad monetisation strategies across multiple titles, ad networks and demandpartners.
- Support and contribute to ad monetisation strategy for assigned games, aligning with overall studio andportfolio goals.
- Design and optimise in-game ad placements, formats and user segmentation strategies to improveARPDAU, eCPM, fill rate and overall LTV.
- Develop and maintain ad operations processes, including mediation setups, waterfalls and networkintegrations.
- Conduct performance analysis across key KPIs, identifying opportunities and supporting continuousimprovement.
- Run hypothesis-driven A/B tests in collaboration with Product and BI teams; analyse results, scalewinners and iterate.
- Collaborate cross-functionally with Product, Game Design, Engineering, BI, QA and UA teams to delivermonetisation improvements.
- Build and maintain relationships with ad network partners and
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