international product and audience marketing manager
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Описание: iCapital provides products, solutions, and platform capabilities for financial services, wealth management, and private markets. It is expanding internationally across diverse markets.
Задачи:- Develop and execute go-to-market plans for products, solutions, and platform capabilities
- Translate business priorities into actionable marketing strategies with Client Solutions, Product, and regional leadership
- Support international launches and adoption of new offerings with clear, differentiated positioning
- Develop audience-led marketing programs for wealth managers, banks, and advisors
- Drive regional campaigns, thought leadership, webinars, content programs, and event-related marketing
- Partner with U.S.-based Demand Generation and Digital teams to optimize engagement and audience growth
- Adapt U.S. marketing materials for regional use, ensuring relevance, compliance, and commercial effectiveness
- Develop sales enablement content, presentations, messaging frameworks, and client-facing materials
- Collaborate with Compliance and Legal teams on regional regulatory requirements
- Act as a strategic marketing partner to regional business leaders and Client Solutions teams
- Measure campaign effectiveness and provide insight-driven recommendations
- Support the continued development of the International Product & Audience Marketing function and operating model
- 10+ Years of experience in product marketing, audience marketing, asset management, wealth management, fintech, or financial services
- Strong understanding of private markets, alternatives, investment products, or wealth management
- Experience developing go-to-market strategies, product positioning, and multi-channel marketing campaigns
- Ability to translate complex concepts into compelling, client-focused marketing materials
- Strong stakeholder management and communication skills
- Experience working across international markets and multiple time zones
- Fluent in English
- Будет плюсом: additional languages
- Competitive salary, annual performance bonus, and equity for full-time employees
- 100% Employer-paid health and dental insurance
- Employees in this role work in the office 4 days a week, with the flexibility to work remotely 1 day (Friday)
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