Content & Creative Marketer - Freelance

Content & Creative Marketer - Freelance Empresa : Jobgether Tipo de Emprego : Periodo Integral Remote / Work from Home JobCopilot will tailor your resume and auto-fill the application

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content & Creative Marketer - Freelance based in Portugal.

As a Content & Creative Marketer, you will build and operate the content engine behind the growth of an AI-focused SaaS product. You will create a high volume of organic content, short-form video, static advertising assets, landing pages, and email campaigns. Working closely with acquisition specialists, you will turn creative ideas into performance-driven campaigns and continuously improve what works. Generative AI will be a core part of your workflow, enabling you to produce content quickly while maintaining a high quality bar.

You will help shape positioning, messaging, personas, creative angles, and testing priorities in an early-stage environment. With no established creative function to inherit, you will have significant autonomy and direct influence over the product's acquisition strategy. This is an ideal opportunity for a hands-on marketer who enjoys building from scratch, moving quickly, and connecting creativity directly to measurable results.

Accountabilities

Produce short-form vertical video creatives and static assets for paid social campaigns.

Create organic content and adapt formats and messaging to different social platforms.

Develop landing pages, email sequences, and other campaign-related content.

Use generative AI tools for video, image, and text production to industrialize creative output while maintaining quality.

Define positioning and messaging for key personas, including individual learners and business audiences.

Build and maintain an angle matrix covering benefits, objections, awareness levels, hooks, and creative concepts.

Monitor trends, formats, and creative patterns performing in the education technology and consumer AI markets.

Maintain a consistent production cadence so a steady pipeline of campaign-ready creative is available.

Work closely with media buyers to develop briefs, variations, iterations, and new versions of winning concepts.

Analyze creative performance signals such as hook rate, CTR, and cost per result to inform future production.

Track creative performance and identify which concepts should be tested further, scaled, or discontinued.

Contribute to acquisition reporting using available analytics tools and performance data.

Establish a clear feedback loop between campaign results and the next generation of creative concepts.

Work independently across a broad scope, prioritizing the highest-impact activities within a part-time schedule.

Requirements

3+ years of experience producing marketing content and creative assets, ideally in a performance-oriented environment.

Experience working with SaaS products, subscription apps, startups, or other fast-moving digital businesses is highly desirable.

Proven experience creating content or creative assets that have been used in paid acquisition campaigns.

Strong short-form video production skills, including editing, hooks, vertical formats, and rapid creative variations.

Hands-on experience with generative AI tools for producing video, images, and written content; AI should be a core part of your production workflow.

Strong conversion-focused copywriting skills across advertisements, landing pages, emails, and other marketing formats.

Solid understanding of performance marketing and how creative is evaluated through angles, testing, engagement, CTR, and cost per result.

Hands-on experience with Meta Ads, including