Marketing Operations Specialist

Marketing Operations Specialist (Maternity Cover)

Empresa : Cyncly Tipo de Emprego : Periodo Integral Lisbon, Portugal

Descrição do Emprego - Marketing Operations Specialist (Maternity Cover)

Description

Job Title: Marketing Operations Specialist (Maternity Leave Cover)

Location: Lisbon, Hybrid

Contract: Full Time, 12 month Fixed Term Contract

About us

Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold,managedand made. Our end-to-end software solutions connect professional designers,retailersand manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, AsiaPacificand Africa.

Cyncly brings over 30 years of experience to deliver more valueforour customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience.

Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology.

About the Role

The Marketing Operations Specialist is a fixed-term maternity leave cover role sitting within the Global Programs pillar of Cyncly's Global Integrated Demand Team. This role provides day-to-day operational continuity for marketing operations activity within Marketo, ensuring lead lifecycle management, customer lifecycle programs, and the marketing technology stack continue to run smoothly while the permanent Marketing Operations Manager is on maternity leave.

Reporting to the Global Programs Director, this is a more junior, execution-focused role. The successful candidate will receive a one-month handover from the current role holder before maternity leave begins, and will be responsible for maintaining existing operational programs, supporting ongoing projects (including a large-scale de-duplication initiative), and troubleshooting issues as they arise, rather than driving new strategic initiatives.

Cyncly's marketing technology landscape is complex, shaped by growth through acquisition: two Salesforce instances (one natively connected to Marketo, one via custom integration), plus a Zapier integration to Broadlume. The ideal candidate is comfortable operating in this kind of multi-system environment and is energised rather than deterred by operational complexity.

Key Responsibilities

Lead & Customer Lifecycle

- Support ongoing revisions to the lead lifecycle, maintaining accurate stage progression and handoff logic.

- Support the definition and implementation of customer lifecycle programs, in line with direction set by the Global Programs Director.

Marketing Automation & Program Builds

- Build and maintain automation — triggers and flow steps — across program types including events, webinars, landing pages and forms, emails, and nurture programs.

Marketo–Salesforce Data Flow

- Maintain automation governing the flow of data from Marketo to Salesforce, across both the natively connected Salesforce instance and the custom-integrated instance, as well as the Zapier integration to Broadlume.

- Import data into Marketo for sync to Salesforce as required to support the event process.

Operational Program Maintenance

- Set up and maintain operational programs, including lead lifecycle, customer lifecycle, and data normalization programs.

- Support the ongoing de-duplication project, addressing the high volume of duplicate records created by Cyncly's complex, multi-system data architecture.

Platform & Integration Knowledge

- Maintain working knowledge of key integrations, including On24, Cvent, 6sense, Optimizely, Marketo, Marketo Measure, and Meta.

- Apply a working understanding of Salesforce lead assignment configuration, which accounts for two CRM instances, geography, Business Unit, product, segment size, and annual revenue.

Troubleshooting & Data Management

- Troubleshoot operational and data issues as they arise across the marketing technology stack.

- Manipulate and analyze data in Excel to answer operational questions and generate insights.

Experience & Qualifications

- 3+ years of hands-on marketing operations experience, ideally with Marketo.

- Exposure to lead lifecycle and/or customer lifecycle programs within a B2B SaaS or technology environment.

- Familiarity with CRM integrations (Salesforce–Marketo); experience wi