Hiring now Senior Pivot, Social Media Ads Specialist →

We are looking for a Senior Pivot / Social Media Ads Specialist to join our Paid Media team. The job has changed. Meta’s Andromeda retrieval engine and Advantage+, TikTok Smart+ and LinkedIn’s automated campaigns have absorbed most of the targeting and bidding decisions a specialist used to make by hand. What is left is harder and worth more: the quality and diversity of what you feed the model, the integrity of the signal you send it, and the honesty of the measurement you read back.

That is what we mean by Pivot. Not restlessness for its own sake, but the discipline of reading real-time data and moving budget, audience and creative direction before the results move. You will run large-scale campaigns across Meta, TikTok, LinkedIn and Pinterest, design full-funnel strategies from awareness to retention, and lead social commerce on TikTok Shop, Instagram Shopping and Pinterest catalogs.

You will do it inside a Martech-independent agency, which changes the conversation. We are not in the business of defending a platform’s self-reported ROAS. You will build measurement that triangulates platform data, GA4 and client CRM, and run incrementality tests when a channel claims more credit than it earned. You will work side by side with our Creative, Data and Tech squads, and with the AI and agentic tooling that lets a small team ship creative at the volume the platforms now demand.

• The “Pivot” Mindset: Read real-time performance and move budget, allocation and creative direction before the results do. Peak performance and resilient performance are different targets, and you are accountable for both.
• Creative Systems, Not Single Ads: Run paid social as a creative supply chain. Brief, test and rotate a portfolio of conceptually distinct assets per campaign, because concept diversity, not another headline variant, is what current delivery models reward.
• Strategize & Execute: Build, manage and optimize large-scale paid social campaigns (Meta, TikTok, LinkedIn, Pinterest) aligned with client business goals rather than platform vanity metrics.
• Full-Funnel Management: Design comprehensive full-funnel strategies, from brand awareness to conversion and retention, and decide where automated campaign types genuinely help and where they quietly cannibalise.
• Social Commerce: Lead the strategy and execution of Social Commerce initiatives (TikTok Shop, Instagram Shopping, Pinterest Catalogs), including feed quality, creator-led formats and the operational reality of selling in-platform.
• AI Acceleration: Define the workflow for AI-augmented creative testing; use generative tools to iterate on hooks and visual angles at pace. Spot agentic opportunities and hand them to the technical team to build into reusable solutions.
• Signal & Attribution: Own the signal chain end to end: pixel, CAPI, server-side tagging, consent-safe event design and clean UTMs, plus the audience segmentation and attribution modelling that all depend on it.
• Honest Measurement: Triangulate platform data, GA4 and client CRM, report on blended efficiency rather than a single platform’s ROAS, and run holdout, incrementality or geo-lift tests when a number looks too good to be true.

• Experience: Minimum 4 to 5 years of hands-on experience in paid social, including meaningful budget run through the current automated campaign types, not only through manual structures.
• Platforms: Expert-level knowledge of Meta Ads Manager, TikTok Ads and LinkedIn Campaign Manager, including Advantage+, Smart+ and their equivalents, and a clear view of which decisions each one takes away from you.
• Creative judgement: Ability to brief and judge creative for performance: hooks, formats, UGC against studio, and the concept diversity that keeps a campaign from fatiguing in two weeks.
• Tracking & signal: Deep understanding of tracking setups: GTM and server-side GTM, Meta CAPI, TikTok Events API, mobile SDKs, and consent-safe event design under GDPR and ePrivacy.
• Measurement: Comfort with blended efficiency, modelled conversions and attribution windows, plus hands-on experience running holdout, incrementality or geo-lift tests.
• Social commerce: Practical experience with TikTok Shop, Instagram Shopping or Pinterest Catalogs, and with the feed and catalogue quality that decides whether any of it converts.
• AI & agentic workflows: Working use of generative tools inside the creative and analysis loop, and an eye for what should become an agentic workflow instead of a manual routine.
• Languages: Fluency in English and Portuguese (Spanish is a plus).

• Pivot Mindset: Extreme agility and resilie