Creative Strategist

Position Summary Our client, a fast-growing Health & Wellness DTC brand generating $4M/month and scaling toward $10M/month, is looking for a data-driven Creative Strategist to join their performance marketing team. This role focuses heavily on Meta (Facebook/Instagram) paid social and requires someone with strong experience in direct-response creative, high-volume ad production, and a deep understanding of buyer psychology. You'll collaborate closely with the existing Creative Strategist, founders, and a large internal creative team (video editors, designers, UGC coordinators). The ideal candidate comes from a high-volume, high-performing eCommerce brand, ideally within the health & wellness niche. This is not a purely creative role, it's a performance role. Data guides everything. Key Responsibilities - Develop high-performing ad concepts, hooks, and scripts for Meta paid campaigns. - Write persuasive direct-response copy (short-form & long-form). - Analyse winning ads, competitor angles, creative trends, and performance data to guide new iterations. - Collaborate with editors, designers, and UGC creators to translate ideas into high-quality final ads. - Maintain, organize, and improve the creative pipeline, briefs, processes, and internal systems. - Participate actively in creative brainstorming with founders and the creative team; contribute fresh angles and insights. - Test, iterate, and optimize creatives based on performance, ensuring speed and precision. - Follow proven frameworks and winning structures rather than reinventing for creativity's sake. - Apply strict direct-response principles to ensure ads convert at scale. Required Qualifications - 1–3+ years of experience in direct-response creative strategy (agency, DTC brand, or freelance). - Strong background in Meta ads, especially in high-volume creative environments. - Proven ability to write conversion-focused copy and understand frameworks like AIDA, PAS, 4Ps, etc. - Highly data-driven mindset, prioritizes performance over creative preference. - Experience working with creative teams (editors, designers, UGC creators). - Strong understanding of DTC consumer psychology and scroll-stopping principles. - Clear, fluent English communication skills (written & verbal). - Ability to work independently, manage deadlines, and take ownership without hand-holding. - Experience in health, wellness, supplements, or pain-relief brands is highly preferred. - Ideally from a high-volume, nine-figure eCommerce brand or similar level of output and performance maturity. Nice to Have (Not Mandatory) - Experience with UGC casting, UGC production, or managing creators. - Background in copywriting, scriptwriting, or content strategy. - Familiarity with tools such as Meta Ad Library, TripleWhale, Foreplay/Atria, , Airtable, etc. What We Offer - Competitive base salary (please see below; negotiable based on skills and experience) - Performance-based monthly bonuses, depending on winning ads produced (often +$1–2K). - Opportunity for rapid growth into Senior Creative Strategist, Team Lead, or Creative Director roles as the team scales. - Direct mentorship from the founders and senior creative team. - Fully remote role within a supportive, high-performance culture. - Work with a fast-growing DTC brand producing hundreds of creatives per week, offering unmatched learning and scaling experience.