Content Strategist
Há 6 dias
Mastery in Financial Storytelling
We're seeking a talented Content Strategist to join our team at Mastercard. As a key member of our marketing services team, you'll play a crucial role in developing engaging and innovative content that resonates with diverse audiences and supports client goals.
The ideal candidate will have a strong background in financial services content creation, with experience in simplifying complex information into relatable, audience-friendly narratives. Your expertise should span both short-form and long-form content, with a knack for storytelling and a strong understanding of marketing principles.
Key Responsibilities:
- Develop high-quality, impactful copy across various platforms, including websites, social media, and email campaigns.
- Manage multiple projects simultaneously, thriving in a fast-paced environment while maintaining the highest standards of craft.
- Collaborate with graphic designers to ensure cohesive design and copy work.
- Interpret brand/style guidelines from various clients and apply them to marketing collateral messaging.
- Concept new campaign copy in a variety of mediums and develop holistic creative campaigns from start to finish.
About You:
- Proven copywriting/strategist experience within a creative agency environment or on client-side marketing teams.
- Experience writing copy for direct response marketing, with a focus on digital-first advertising campaigns.
- Ability to understand marketing insights and strategies to translate into compelling advertising campaigns.
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